制造企業(yè)客戶服務(wù)成本信息不對稱影響研究.pdf

1、華中科技大學(xué)碩士學(xué)位論文制造企業(yè)客戶服務(wù)成本信息不對稱影響研究姓名：劉學(xué)謙申請學(xué)位級別：碩士專業(yè)：管理科學(xué)與工程指導(dǎo)教師：蔡淑琴20060428IIAbstractWiththearrivalofserviceeconomyeracustomerserviceisbecominganimptantpartofmarketingstrategies.Butbecauseoftheinfmationasymmetrybetweencusto

2、mercpationthatbetweencompetingcpationstheeffectofcustomerservicestrategyisuncertain.Analyzingtheeffectofcustomerservicecostinfmationasymmetryoncustomerbehavicpationstrategyisofgreatimptance.Atfirstthisthesisanalyzesthest

3、ructureofcustomerservicecostofmanufacturalcpation.Thenthestsreasonofcustomerservicecostinfmationasymmetryareanalyzedthedegreeofinfmationasymmetryisdefinedbasedonecomonics.Nextthisthesisanalyzestherelationshipbetweencusto

4、merservicecostinfmationasymmetrytheproductqualitysignalfailuretherelationshipbetweencustomerservicecostinfmationasymmetrystrategydecisionofcpationservicecompetition.Amodeloftheeffectsofcustomerservicecostinfmationasymmet

5、ryonproductqualitysignalcpationservicecompetitionstrategyisconstructedtheaffectingprocessissimulatedbyusingasystemdanymicssoftware.Theaffectingrulesofcustomerservicecostinfmationasymmetryonproductqualitysignaltherelation

6、shipbetweeninfmationconditionsthebestcpationservicecompetitionstrategyareexpled.Intheearlyperiodofproductlifecycletheinfmationasymmetryofcustomerservicecostchieflyaffectstheproductqualitysignalthebestinfmationstrategyist

7、otransmitinfmationknowledgerelatedtocustomers.Inthelaterperiodofproductlifecycletheinfmationasymmetryofcustomerservicecostchieflyaffectsthecpationservicecompetitionstrategydecisiontheinfmationstrategyshouldbeexecutedaccd