電商企業(yè)的研究發(fā)展方案—以xx公司為例

1、XX學(xué)院畢業(yè)論文1目錄摘要.....................................................................................................................3關(guān)鍵詞......................................................................................

2、..錯(cuò)誤錯(cuò)誤!未定義書簽。未定義書簽。引言.......................................................................................................................4第一章電子商務(wù)及網(wǎng)絡(luò)推廣...................................................................

3、..........51.1電子商務(wù)的概念...........................................................................................................51.2電子商務(wù)的特性.................................................................................

4、..........................51.3電子商務(wù)的發(fā)展...........................................................................................................51.4網(wǎng)絡(luò)推廣的含義.................................................................

5、...........................................61.5現(xiàn)狀和前景....................................................................................................................71.6絡(luò)營(yíng)銷的種類..........................................

6、......................................................................71.6.1搜索引擎推廣......................................................................................................71.6.2病毒性推廣.........................

7、.................................................................................71.6.3熱點(diǎn)事件推廣......................................................................................................71.6.4博客營(yíng)銷推廣.............

8、.........................................................................................81.6.5網(wǎng)絡(luò)廣告..............................................................................................................8第二章公司簡(jiǎn)介...

9、..............................................................................................92.1公司介紹......................................................................................................................

10、..92.2發(fā)展戰(zhàn)略概要................................................................................................................92.3產(chǎn)品介紹........................................................................................

11、................................92.4發(fā)展思路......................................................................................................................122.5主流推廣手段簡(jiǎn)介.................................................

12、.....................................................132.6搜索營(yíng)銷的目標(biāo)結(jié)構(gòu)....................................................................錯(cuò)誤錯(cuò)誤!未定義書簽。未定義書簽。2.7戰(zhàn)略規(guī)劃.............................................................

13、.........................................................14第三章電子商務(wù)與網(wǎng)絡(luò)推廣的關(guān)系及發(fā)展....................................................15XX學(xué)院畢業(yè)論文3摘要:本文通過對(duì)電子商務(wù)企業(yè)上海天好有限公司的所處行業(yè)及自身營(yíng)銷特點(diǎn)的研究，近年來，隨著電子商務(wù)行業(yè)在中國(guó)發(fā)展突飛猛進(jìn)并日趨成熟，國(guó)家在下一個(gè)五年計(jì)劃中也提出要

14、大力發(fā)展中國(guó)的電子商務(wù)行業(yè)，電子商務(wù)企業(yè)在中國(guó)如雨后春筍般成長(zhǎng)起來，大戶室在中國(guó)現(xiàn)有的國(guó)情下，電子商務(wù)企業(yè)之間的競(jìng)爭(zhēng)非常激烈。很多電子商務(wù)企業(yè)為了提高企業(yè)的競(jìng)爭(zhēng)力、品牌知名度和顧客忠誠(chéng)度，使顧客產(chǎn)生購(gòu)買和重負(fù)購(gòu)買的行為，實(shí)施了一系列的網(wǎng)絡(luò)推廣項(xiàng)目。本文首先通過電子商務(wù)服務(wù)質(zhì)量和顧客忠誠(chéng)度的影響因素的相關(guān)文獻(xiàn)的研究，歸納分析了這些網(wǎng)絡(luò)推廣項(xiàng)目的核心實(shí)施措施，分析了顧客的需求及其權(quán)重，用指標(biāo)體系對(duì)這些網(wǎng)絡(luò)推廣項(xiàng)目的運(yùn)作存在的問題進(jìn)行了分析。