1、復(fù)旦大學(xué)碩士學(xué)位論文中國(guó)移動(dòng)通信運(yùn)營(yíng)業(yè)競(jìng)爭(zhēng)戰(zhàn)略分析姓名：黃惠昀申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：工商管理指導(dǎo)教師：郁義鴻20040430022025388黃惠昀中國(guó)移動(dòng)通信運(yùn)營(yíng)業(yè)競(jìng)爭(zhēng)戰(zhàn)略分析AbstractTheChinesecommunicationsindustryisunderfastdevelopmentinthelastdecadeNowChinahasthebiggestmobilecommunicationmarketinthewo
2、rldThedomesticoperators，ChinaMobileandChinaUnicomarethetwooligarehsinthismarketAtthesa／iletime。ChinaTelecomandChinnNetcomalsowanttoenterthismarketbytheiFPHSnetworksGenerallyspeaking，thecompetitionisthisindustryisverycomp
3、lexandfierceThispaperreviewedthedevelopmentofChinaMobilecommunicationindustryanditsoutsideenvironmentBasedonPorter’sstrategyanalysismodelandSWOTmodel，thepaperpresentsthecompetitiveadvantageanddisadvantageofthetwooligarch
4、sandthecompetitionstructureinthisindustryAsaleaderinthisindustryChinaMobiletakesdifferentiationstrategyasitskeystrategyChinaMobilefocusesonthehigh—endcustomers，whichwiiibringthemostprofitofthecompanyTheexcellentnetworksc
5、overageandqualityisitsweapontodefendChinaUnicom’sattacktothemarketshare，especiallyinhigh—endpartAsthechallengerinthisindustry，ChinaUnicomtakeCOStleadershipasitsmainstrategyatfirst，whichhelpittakesomemarketshareButtheweak
6、nessinnetworkscoverageandqualityembarrassitgofurtherMostofitscustomersarelow—middleendsubscribers，whichalsomakeitsARPUlowertheChinaMobile’sTosolvethisproblem，UnicomestablisheditsCDMAIXnetworks，whichisadvancedintechnology
7、thanGSM／GPRSofChinaMobileThenUnieomcanutilizedifferentiationstrategytocompetewithChinaMobileThispaperanalyzestheadvantageandriskofstrategymobileoperatorstakesindetaiisGenerally，pricewariseffectiveintheearlycompetencyinth
8、eindustryButitwi1lhurttheindustryinalongtermForexample，thelowerand10werARPUshowsthepricewardecreasedtherevenueofthewholeindustryDifferentiationstrategycanmeetthecustomer’sdemandmuchbetterandcreatenewvalueThewholeinterest
