“浦新商務(wù)城”市場研究及項目定位.pdf

1、復(fù)旦大學(xué)碩士學(xué)位論文“浦新商務(wù)城”市場研究及項目定位姓名：曹曉非申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：蔣青云200305040[2025154曹曉非浦新商務(wù)城市場研究及項目定位ABSTRACTAsamainfunctionalrealestateservicemarket，commercialbuildingsaffecttheurbancorecompetenceandsustainingdevelopmentThispapere

2、xpatiatedonthehistoryandthepresentfactandforecastedthefutureofShanghaiofficemarketbyanalysisof“Puxingbusinesstown”projectShanghaiofficemarkethaspresenteddiversificationtrendsincedevelopedfrom1990’sBoth6CBD(CenterBusiness

3、District)includePudong，Hongqiao，theWestofNanjingRoadwereintendingtoexpendtheirscalebasedonpresentsizeAccordingtoalluncertainStatisticdata，thenewsupplyofGradeAofficespaceoverthenext5yearswillbe14timesthetotalsupplyofthepa

4、st10years，Therefore，sufficemarketingsupplyandsharpcompetitionwillincreaseuncertaintyandriskofmarketingentranceincommercialrealestatemarketFirstly，weanalyzedthemacro—economyandpolicyenvironment，whichwillintluentthedevelop

5、mentoftherealestatemarketinthepaper；secondly，weconfirmedthedevelopmentdestinationof‘‘Puxingbusinesstown’plotthroughcompetitiveplotanalysisLastly，basedonthewholeandareamarketpotentialcomparison；competitiveprojectanalysisa

6、ndpotentialclientsanalysis，weconfirmedthetargetclientsandmarketingpositioningInthefuture3to5years，wecanforecastprosperousmarketbothinofficesupplyanddemandandrelativelystablesituationofrentalandoccupationThispaperoffersre