上柴公司企業(yè)變革工程之研究.pdf

1、復(fù)旦大學(xué)碩士學(xué)位論文上柴公司企業(yè)變革工程之研究姓名：鄭元湖申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：陸雄文2001.5.8ABSTRACTCombinedwiththebackgroundoftheeconomyglobalizationandChina’SapproachingWorldTradeOrganization(WT01attheturnofthecentury，thetrackthatShanghaiDieselEngin

2、eCompanyLtd(ShanghaiDiesel)whichisa54—ye“一oldtraditionalstate—ownedoversizedenterprisehascomethroughjSjnretrospect，whichdemonstratethatthedeclineofShanghaiDiesel’Sintegratedcompetitivepowerintheendoflastcenturyhasbeenmai

3、nlyduetothelackofclearcognitionandyieldinglyadaptationtotheincreasinglychangingenvironmentTheconclusionisreachedthatflexiblyadaptingtotheenvironment，activelyintroducingthestrategicmanagementandpowerfullyreengineeringtheo

4、perationprocessareresponsiblefortherealizationofShanghaiDiesel’Srisingupagaininthe21“centuryShanghaiDiesel’Sselfweaknessinstrategy，marketing，R&D，purchasing，manufactureandperformancemanagementprocessesisanalyzed，combinedw

5、ithindustrycompetitiveenvironmenttrendthatShanghaiDieselhasbeenembeddedinandtheeightcharactersinmanagementthefivefactorsandthetwoleveragesinperformanceideaofthesuccessfuIcompaniesintheworldfinallythedisparitybetweenthemi

6、Spointedoutand“theEagleModel”whichiSthemostsuitablereengineeringprocessforShanghaiDieseliSintroducedValueideashouldbeintroducedatthebeginningofthereengineering，theimportanceofhumanresourcesshouldbeemphasizedinthecourseof

7、reengineering，andtheemployeesshouldbetheoneswhoCanresolveproblemsthemselvesTherealizationofcustomervaluemaximizationandtheshareholderrewardsmaximizationshouldbedependentontheemployees’valuemaximizationThatShanghaiDiesel’

8、Sstrategicdevelopmentdirectionafterreengineeringisdescribed，theactualizationofoperationprocessissuggested，thatis，marketingprocesswhichdevelopsandmaintainsIongtimerelationshipandcashvalueorientedkeycustomers，R&Dprocesswhi

9、chemphasizesinvaluemaximizationLeanproductionpurchasingprocesswhichaimstoestablishpartnershiplikepurchasingchains，andhumanresourcemanagementprocesswhichclaims“performanceisparamount”Atlast，theprospectofwillbereengineered