吉林森工客戶(hù)關(guān)系管理體系設(shè)計(jì).pdf

1、With the development of marketing economy, the market trends to varsity,requirement of the customers trends to personalization, Marketing competition isextraordinarily sharp nowadays and Enterprises penetrate the marketi

2、ng theory intoresearch of strategic contrivance, resources planning, human resources, customerrelationship management (CRM) as well as internal and external environment.Itprovides the foundation to CRM that information e

3、xtent, office automation degree,improvement of management level.The Concept of market economy deep intoeveryone, which market the emphasis of advanced enterprises transfer from with thecenter of products to win the cente

4、r of customers.Therefore, CRM becomes theimportant factor for enterprises forming competitive advantages.CRM research isthe highlight topic in the filed of marketing research.How to operate the customerasset efficiently,

5、 to develop, maintain, apply and accrual will play an positive role.
　　The paper with the background of Jilin Forest Industry Co.,Ltd., adopting CRMtheory, can help enterprises develop, obtain and maintain customers e

6、xtremely, andmake enterprises progress steadily via analyzing assets and problem of customers.
　　Combined the methodologies of theoretical analysis, Literature research andpractical investigation, the thesis tries to