旅游目的地感知形象認知規(guī)律研究——以桂林為例.pdf

1、桂林理工大學碩士學位論文旅游目的地感知形象認知規(guī)律研究——以桂林為例姓名：齊靜文申請學位級別：碩士專業(yè)：旅游管理指導教師：王力峰20100401AbstractTheissueoftourismimagehasbeenhotspotsintouristtheoreticalresearchathomeandabroadThescopeofthestudycoversfromtherecognitionimageofadestinatio

2、n，imagedesign，shaping，disseminationanddestinationsmeasurementofatouristdestinationWhilethecognitivestudyontourismdestinationimageiSrelativelyweakbothathomeandabroad1111998，ChinesescholarLileileiputforward“distancedecayla

3、wspatialhierarchy1awstypeofcognitive1awandlifecyclelawofcognitiveimageoftoufismdestinationinthebooktitled”tourismdestinationimageplanningtheoryandpractice”fromtheperspectiveofbehavioralgeographyandnoonetodotherelevantfol

4、lowupstudyfromthenonTheresearchofthisarticleisfromtheperspectiveofcognitivepsychologyrelyingonthetheoryofcognitivepsychologyperceptionandexpectations，leafingthelawsofcognitiveimageofatourismdestination。ThePaperconsistsof

5、sixparts：thefirstpartistheintroduction，thebackgroundofthetopic，themaincontentsofthestudymeaning，ideasandmethods；Thesecondpartisthetheoreticalbasisofthisstudyandbasedonthetheoryoftraveltheoreticalputtingforwardthemodelofp

6、erceptualimageofthedestination；ThethirdpartofthestudyiSthebrieflydescribeoftheobject，introducingtheideaabou!theuseoftheoreticalmodelsandtheactualsurveydataacquisitionprocess：ThefourthpartiStheempiricalstudyofsomeofthemaj

7、oranalysisofthedataandanalysisprocess，usingthespssanalysissuchasthereliabilityvaliditytesting，factoranalysiscorrelationanalysis，pairedsamplesTtestandregressionanalysis，thefinalisthedescriptionofthecognitiveimageofvisitor

8、stoGuilin，ThefifthpartiStheanalysisoftheresultsofempiricalresearchbasedonthecombinationofthetheoreticalfoundationofcognitivepsychologyperceptionputforwardatouristdestinationimage”Expectcognitivelaw”thenanalysisthelawfrom