聯(lián)縱智達(dá)-錢(qián)江啤酒—錢(qián)啤集團(tuán)量販店和商超促銷(xiāo)員培訓(xùn)手冊(cè)

1、錢(qián)啤集團(tuán)錢(qián)啤集團(tuán)量販店和商超促銷(xiāo)人員培訓(xùn)手冊(cè)量販店和商超促銷(xiāo)人員培訓(xùn)手冊(cè)浙江錢(qián)江啤酒集團(tuán)股份有限公司浙江錢(qián)江啤酒集團(tuán)股份有限公司2002200232語(yǔ)言技巧..................................................................................................233注意點(diǎn)......................................

2、................................................................244備注..........................................................................................................24（四）產(chǎn)品介紹過(guò)程——第四個(gè)關(guān)鍵時(shí)刻.........................

3、..........................241工作標(biāo)準(zhǔn)..................................................................................................24（五）處理顧客異議——第五個(gè)關(guān)鍵時(shí)刻...................................................251工作標(biāo)準(zhǔn)...........

4、.......................................................................................252注意點(diǎn)......................................................................................................25（六）成交——第六個(gè)關(guān)鍵時(shí)刻.........

5、..........................................................251工作標(biāo)準(zhǔn)..................................................................................................252成交技巧..................................................

6、................................................263備注..........................................................................................................26（七）結(jié)束送客——第七個(gè)關(guān)鍵時(shí)刻...........................................

7、................261工作標(biāo)準(zhǔn)..................................................................................................262注意點(diǎn).............................................................................................

8、.........26（八）示例...........................................................................................................27（九）消費(fèi)終端的各種注意事項(xiàng).......................................................................28第五章從顧客抱怨

9、中學(xué)習(xí).........................29（一）正確處理顧客的抱怨是中華啤酒促銷(xiāo)人員應(yīng)盡的責(zé)任.......................30（二）顧客產(chǎn)生不滿(mǎn)的原因...............................................................................311有期望才會(huì)有抱怨.....................................

10、.............................................312顧客的抱怨是珍貴的情報(bào)......................................................................31（三）顧客在抱怨時(shí)想得到什么.......................................................................31（四

11、）抱怨未得到正確處理的后果...................................................................321顧客本身所想..........................................................................................322對(duì)賣(mài)場(chǎng)造成的影響..............................

12、....................................................323對(duì)中華啤酒促銷(xiāo)人員個(gè)人的影響..........................................................32（五）正確處理顧客抱怨................................................................................

13、...321如何接受顧客的抱怨..............................................................................322正確分析并找出顧客抱怨產(chǎn)生的原因..................................................333有效地處理顧客抱怨..............................................

14、................................354減輕抱怨的初期訣竅..............................................................................35（六）抱怨處理過(guò)程中的“禁句”...................................................................36第六章銷(xiāo)售常識(shí)掌握...

15、..........................38（一）商品陳列的要點(diǎn).......................................................................................391準(zhǔn)備..........................................................................................

16、................392顯眼的陳列..............................................................................................393易選擇、易拿取的陳列..........................................................................394提高商品價(jià)值的陳列...

17、...........................................................................395引人注目的陳列......................................................................................396提高商品新鮮感的陳列....................................