d公司銷售及運(yùn)營計(jì)劃(sop)運(yùn)用研究

1、上海交通大學(xué)碩士學(xué)位論文D公司銷售及運(yùn)營計(jì)劃（S朱四明20100101THE RESEARCH ON SALES AND OPERATIONS PLANNING (S&OP) APPLICATION IN D COMPANY ABSTRACT In the trend of globalization, companies are facing more and more challeng

2、es: increasing customized products and services, global marketing, real- timing managing and uncertainty needs, etc. To face these challenges, more and more companies are eager to establish effect

3、ive supply chain to integrating the information and process of internal functions, supplier, and distribution center. This study mainly explores the S&OP, a business working mechanism that can h

4、elp companies to sharply improve their ability to run their businesses. Considering this background and circumstances, this study firstly analyzes the researches about sales and operations planning (S&OP), a

5、nd the current applications in enterprises. Meanwhile, this exposes the background and history of S&OP, the relationship with enterprises managing aspects like strategic planning, supply chain

6、management, master production planning, material resource planning and customer relationship management. Furthermore, it concludes the improvements and effects brought. Secondly, this study explains S&O