honeywell中國(guó)公司imc部營(yíng)銷渠道的分析與重塑

1、上海交通大學(xué)碩士學(xué)位論文HONEYWELL中國(guó)公司IM on the contrary, a bad channel is usually the bottleneck to a company’s development. Honeywell is a global company with an annual sales amount of more than 24 bill

2、ion US$. Its excellent instrument has helped the US astronauts land the Moon successfully. Famous as it is, it has met hard competition in China market now. Much matter occurs during the h

3、ard market competition in China, especially the issue of marketing channel. The writer try to make some analysis to the marketing channel of Honeywell IM (2) Brief description for marketing

4、channel; (3) Re- design for Honeywell IM (4) Selection and management of the distributors for Honeywell IM (5) Some new ideas for Honeywell IM&C marketing channel construction and managemen