L(中國)公司PPE產品國內市場營銷策略研究.pdf

1、重慶大學碩士學位論文L（中國）公司PPE產品國內市場營銷策略研究姓名：鄒毅申請學位級別：碩士專業(yè)：工商管理指導教師：馬果20091113重慶大學碩士學位論文英文摘要ABSTRACTAmongwiththefastdevelopmentofChina’Seconomics，theworkaccidentsandoccupationalinjuriesOccurmoleoftenthanbefore，Chinaasthebiggestmar

2、ketofPPE(personprotectiveequipment)intheworld，itgrowsveryquicklyinrecentyearsButthetotallevelofPPEisstillfarbehindofthedevelopedcountries，howeveritsdevelopmentbetweelltheeastandwestarI昌asinChinaarelopsidedobviouslyWhenth

3、elowgradePPEproductsarecompetingseverelyinthemainlandrelatedenterprises，alotofinternationalPPEmagnatesallcomeintoChinathentheybringaboutthemuchmoreintensecompetitionbetweenthetoplevelPPEproductsThus，iturgentlyneedsthenat

4、ionalsuperviSalregulationsforthis；italsoaffectsthedirectionofthismarketMarketingisaveryimportantpartofthetotalcompanystrategyitcontactsdirectwiththemarketrequirements，playingaimportantroleinacompany’SdevelopmentSo，someco

5、mpaniespaymoreandmoreattentiontothestudyandresearchofthemarketingstrategiesThestudyofmarketingneedstobebasedonthedeepanalyticsofthecompanyitselfthesurroundingcircumstancesandthebusinesscompetitionstatusOnlyknowingtheadva

6、ntagesanddisadvantagesaboutacompanyitschanceandchallenges，then鋤findouttherealprobleminitsmarketingandtochangeanddevelopitsstrategyrelativelythustodeveloptheenterprisecompetitivenessLcompanyastheleaderofthisareahastheworl

7、dwideresourCesandproduetadvantages，itiskeepingtoletitsmarketingnetmo彤andmoreperfecttoinnovateitsmarketingstrategiesandSOoninordertobeoneofthebiggestsuppliersinthetoplevelPPEmarketThefollowingpassagestakereferenceofrelate

8、dmarketingtheoryconsideringtheinnerandoutercircumstances，analyzeditsmarketingproblems，divideditsmarketsandresetitsorientationdetailyOptimizeditsnowmarketingstrategiesfromproductprice，channelandpromotionitpointsoutthemark

9、etingstrategiesofthemarketwiningandconsolidatingandadvancetheKnowledgeMarketing、RelationshipMarketingHopethestudyinthistextcanbeSomeguidingandreferenceforitinitsmainlandmarketingstrategyimplementing，andalsobeSomereferenc