江蘇省揚(yáng)州鑒真國際半程馬拉松賽事的現(xiàn)狀與發(fā)展研究.pdf

1、揚(yáng)州大學(xué)碩士學(xué)位論文江蘇省揚(yáng)州鑒真國際半程馬拉松賽事的現(xiàn)狀與發(fā)展研究姓名：黃成華申請學(xué)位級(jí)別：碩士專業(yè)：體育教育訓(xùn)練學(xué)指導(dǎo)教師：王健20100501揚(yáng)州大學(xué)碩士學(xué)位論文2————_—●●_——●——_————_———__●___—_●—_————__————————————————————————————————__—___—___●_—__—————_—_———_—_—————一一AbstractYangzhouJianzhenInt

2、ernationalHalfmarathonbeginningtorunin2006hasbeensuccessfullyheldfourthFromthefirstpureYangzhouJianzhenInternationalHalfmarathontofourgameononeof2009YangzhouJianzhenIntemationalHalfmarathonofChina，NationalHalfmarathonCha

3、mpionships，theChinesecollegestudentsHalfmarathonOpenandtheWorldUniversityGamesHalfmarathontrials，YangzhouJianzhenInternationalHalfmarathonbrandhasbeensettingsail，unfoldingtheeconomic，political，andculturaleffects，whilethe

4、influenceofracehasbeenincreasedgraduallyDifferentfromotherfloortrackandfieldcompetition，competitionorganization，marketdevelopmentofMarathonisalselativelycomplicatedItisapracticalproblemforYangzhouJianzhenInternationalHal

5、fmarathonorganizerstodealwithhowtoorganizeYangzhouJianzhenIntemationalHalfmarathonraceandhowtoplanandmanagemarketdevelopmentscientifically，ensurethequalityoftheeventandmaximizetheeconomicbenefitsofupgradingeventThroughli

6、terature，questionnaire，interviewfieldstudiesandmathematicalstatisticsontheeventorganizationandmarketdevelopmentofYangzhouJianzhenIntemationalHalfmarathon，thispapermakesacomprehensiveandsystematicinvestigationandanalysiso

7、fcurrentsituationtodrawthefollowingconclusions：1Afterfouryearsofoperation，YangzhouJianzhenInternationalHalfmarathonhasmaturedpreliminarilyintheeventoperationconcept，andtheeventhasgraduallyextendedAlso，therudimentofbrande

8、deventhasbeenvisiblytakenonandtheinternationalbrandimageofYangzhouJianzhenInternationalHalfmarathonhasbeenpreliminarilyshaped；2ThecommercialoperationofYangzhouJianzhenInternationalHalfmarathonislackoflongtermplanning；3Th

9、esourceoffundsofYangzhouJianzhenInternationalHalfmarathonraceissingle；4TheproductdevelopmentofYangzhouJianzhenInternationalHalfmarathonrelativelysimple，whichdoesnotmeetthemarketdemand；5ThePropagandaofYangzhouJianzhenInte

10、rnationalHalfmarathonraceisnotenough；6YangzhouJianzhenIntemationalHalfmarathonhasnooutstandingfeaturesinitsownbrandThoughYangzhouJianzhenInternationalHalfmarathonisinthenameof”JianZhen”，thespiritofJianzhenisrarelypropaga