奧運會后“水立方”消費群體的體育消費狀況研究.pdf

1、首都體育學院碩士學位論文奧運會后“水立方”消費群體的體育消費狀況研究姓名：軒轅檬檬申請學位級別：碩士專業(yè)：體育人文社會學指導教師：王子樸20100501首都體育學院二O一O屆碩士學位論文IIAbstractTheConstructionofsportsvenuesisessentialinthe2008BeijingOlympicGames.Itsdesignconceptisnotonlyconsideringusingmorecon

2、siderationduringtheGamesbutalsodevelopmentandutilizationafterthematch.WhiletheexploitationandutilizationaftertheOlympicGamesincludesomanywayssuchasthedevelopmentofintangibleassetsbusinessmanagementvenuerentaletc.Sportsco

3、nsumptionisoneofthemostimportantincomeforoperationofthestadiumsandthetypeofSportsconsumptionstructureistheessentialinfluencefactorfortheexploitationandutilization.Wecangetindepthunderstandingoftheirconsumerconditionsandd

4、emandtothe“WaterCube“throughtheinvestigationtotheconsumersvisitinginthe“WaterCube“.WefoundthatmostofthevisitorsheldagreaterimpactbytheOlympicGames.ThedegreeofinfluenceoftheOlympicGameswillbedeclinedastimegoesby.Thusputti

5、ngforwardreasonableproposalsaccordingtovisitors’furtherconsumerdemandforthe“WaterCube“isthebaseoflongtermdevelopmentfortheOlympicvenues.Thetopthreepurposetovisitthe“WaterCube“are:travelingfeelingtheatmosphereaftertheOlym

6、picgamesleisureandentertainment.Themainformsofvisitingthe“WaterCube“are:sportsconsumptionwithfriendsfamilyorrelatives.Thereexistsomeproblemsinthesportsconsumptionto“watercube“e.g.Theproportionofviewconsumptionissignifica

7、ntlyhigherthantheproportionofparticipatedconsumption.Thephenomenonshowsthatthecurrentdevelopmentprojectsin“watercube“haveyettobefurtherdevelopedandperfected.Weshouldfullymobilizeconsumers’participationdevelopexperiential

8、economyactivityandusethe“watercube“combiningwiththemarketdemand.Theprimaryfactorswhichrestricttheconsumptioninclude:lackingtimeandlittleknowledgeoftheprojectcontentin“watercube”.Ifinallyputforwardcountermeasurestotheexis

9、tingproblemsin“watercube“andrespondents’sportsconsumptioncharacteristics.Tochangetheirinherentconceptthat“WaterCube“istheOlympicvenuestotheOlympicGamesandconsumptionisinordertoexperiencetheOlympicrelatedcontent，andguidet

10、hemtounderstandtheentertainmentfeaturesof“WaterCube“OlympicGamesgradually.Atthesametimeincreaseinteractivitywithtouristsandtodevelopmoreattractiveprojectsforconsumersadjustticketpricesappropriatelyaccordingtoconsumerdema