食品商標(biāo)翻譯中的文化障礙與翻譯策略.pdf

1、分類(lèi)號(hào)JDCY855540密級(jí)——單位代碼!Q151食品商標(biāo)翻譯中的文化障礙與翻譯策略韓穎指導(dǎo)教師高玉芬職稱(chēng)教授學(xué)位授予單位大連海事大學(xué)申請(qǐng)學(xué)位級(jí)別碩士學(xué)科與專(zhuān)業(yè)外國(guó)語(yǔ)言學(xué)及應(yīng)用語(yǔ)言學(xué)論文完成日期2006年2月12日論文答辯日期2006年3月11日答辯委員會(huì)主席擴(kuò)_、AbstractThispapermainlydiscussestheculturalbarriersofChinesefoodtrademarktranslationan

2、dequivalenttranslationstrategyQualitativeandquantitativemethodsareadoptedindiscussingandanalyzingthekeypointinthispaperTenthousandChinesetrademarkswiththetranslationswerecollectedfromthepresentmarketandtheinternetAmongth

3、em，fivehundredtrademarksthatarethemainsubjectswerechosenrandomlyThrou【ghinvestigationandanalysis，fourkindsoftranslationmethodsthattranslatorsmainlyadoptarefoundTheyareChinesepinyin，wordforwordtranslation，abbreviationandf

4、reetranslationItalSOshowsthatthetrademarktranslationsarenotequivalenttotheoriginalonesItleadstotheculturallossordistortionThenquestionnairesareadoptedtofurthertestthefindingsSothestrategyinChinesetrademarktranslationispu

5、tforwardAtthesametime，somemisunderstandingofNida’StheoryisclarifiedanditstruenatureisdisclosedItsvalidityandlimitationintrademarktranslationisexploredItissignificanttodosuchresearchintheoreticalaspectandpracticalaspectTh

6、roughtheinvestigationandtheresearch，thequalityoftrademarktranslationwillbepromotedandequivalenttranslationcanbewidelyadoptedintheinterculturaltranslationThispaperincludesfivepartsChapterOneistheintroductionItincludesthea

7、ims，purposesandmethodofthispaperChapterTwoisabouttheinterculturalcommunicationandNida’SFunctionalEquivalenceChapterThreeisthebasicknowledgeoftrademarkandtheinvestigationThefindingsshowthatnonequivalentphenomenaexistinChi

8、nesetrademarktranslationAnditisfurthertestedthroughquestionnairesInChapterFour，thestrategyaboutChinesetrademarktranslationisputforwardChapterFiveiStheconclusionKeyWord：Trademark；Interculturalcommunication；FunctionalEquiv