銀發(fā)旅游消費(fèi)者期望價值研究.pdf

1、 碩 士 學(xué) 位 論 文 論文作者： 學(xué)科專業(yè)： 指導(dǎo)教師： 培養(yǎng)單位： 培養(yǎng)類別： 完成時間： 沈陽師范大學(xué)學(xué)位評定委員會 單位代碼： 單位代碼： 1016

2、6 銀發(fā)旅游消費(fèi)者期望價值研究 銀發(fā)旅游消費(fèi)者期望價值研究 張文鳳 旅游管理 毛金鳳 旅游管理學(xué)院 全日制 2014 年 5 月 23 日 銀發(fā)旅游消費(fèi)者期望價值研究 II The research of senior tourist consumers expected value Abstract Social situation of great increase in aging population provides a

3、n unprecedented opportunity for senior industry, and the tourism aimed to serve the seniors tourists is a “sunrise industry.“ in the “sunset industry“. From the late 1990s to the present, China's senior tourism indus

4、try keep growing At an annual rate of 3% growth, and with the increase of aging population and spending power, China's senior tourism market will show better development. Even thought we are faced with the good deve

5、lopment condition, China's senior tourists travel satisfaction is generally low. Since customer satisfaction is the lifeblood of business in market economy, we have to focus on the problem of how to improve the satis

6、faction of the silver-haired tourists in this paper, as we know the satisfaction is determined by customer expectations and perceived value. Firstly, learn about the tourists expectation level for senior tourists throug

7、h face-to-face interview and document research, which include basic expectation, relevant expectation and super-value expectation. On the base of the factors in forming and influencing expectation and perceived value, th

8、e author observes the main variables and establish a theoretical model of correlated expected value. Secondly, research the degree of attention as well as perceived value and tourism related data status of satisfaction

9、level for seniors travel consumers expectation through questionnaire, then do the descriptive statistical analysis, the reliability and validity analysis by SPSS17.0; use AMOS21.0 software research model to fit and corre

10、ct structural equation model, and verify the basic assumption of this paper. Finally, on the base of the path analysis model and the results of survey data, this paper comes to a conclusion, the reason why the satisfacti

11、on of senior tourists is low. The conclusion includes that basic expectation are not satisfied, the social expectation value are too high, and the excessive propaganda makes the expectation and perceived value of silver