零售業(yè)開放環(huán)境下我國(guó)零供關(guān)系探討——強(qiáng)勢(shì)零售商、弱勢(shì)零售商、供應(yīng)商三方博弈.pdf

1、上海大學(xué)碩士學(xué)位論文零售業(yè)開放環(huán)境下我國(guó)零供關(guān)系探討——強(qiáng)勢(shì)零售商、弱勢(shì)零售商、供應(yīng)商三方博弈姓名：楊靈俊申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：產(chǎn)業(yè)經(jīng)濟(jì)學(xué)指導(dǎo)教師：李駿陽(yáng)20081201上海人學(xué)碩上學(xué)位論文ABSTRACTInrecentyears，withtheretailindustrybecomingaleaderindustryandretailcompaniesexpandingtheirsize，therelationshipbetwee

2、nretailerandsupplierisdeterioratinginthecirculationchannelsDomesticretailersupplier’Ssharpcontradictionshasbecomemoreandmoreintenseandcomplexwiththeoverallopeningupofretailmarketandthelarge—scaleofforeigncapitalflowingin

3、tetailersAthreepartgameisevolvedamongadominantretailerbasedmainlyonforeignretailersandseverallargedomesticretailers，aweakretailerincluding90％domesticretailofsmallandmediumsizeandsuppliersTherelationshipbetweendominantret

4、ailerandweakretailerwhichdidnotsignificantlystrongyetbecameobviousastheretailingmarketopeningtotheoutsidewordThebilateralrelationshipbetweenretailersandsuppliersthereforebecomeatripartiterelationshipamongdominantretailer

5、weakretailerandsupplierHowtocoordinatetherelationshipbetweenretailerandsuppliertohandletherelationshipbetweeneconomicdevelopmentandopeningtotheoutsideworld，notonlyprotectingthedevelopmentofnationalindustrybutalsomaintain

6、ingacoordinateddevelopmentoftheretailindustryisadifficultproblemfacingbyChinacurrentlyandamajorissuestudiedtobuildaharmonioussocialistsocietyinthefieldofcirculationInviewofthisthesubjectofthispaperisthestudyofChina’Sreta

7、ilersupplierrelationshipintheopeningretailingmarketInthefullUSeofrelevanttheoriesofgametheorythepaperwillUSealargenumberofmathematicalanalysestostudyanddiscusthethreepartgamebetweenretailerandsupplierintheopeningenvironm

8、entInthefirstchaptertheauthorsummarizedtheforeignanddomesticresearch，andresulttheresearchandinnovationframeworkofthepaperInthesecondchaptertheauthordescribedtheevolutionofretailersupplierrelationshipintheopeningenvironme

9、nt，intheviewofretailopeningprocess，domesticandforeignretail’Sdevelopmenttrend，theformationofdominantandweakretailerpatternandthechangeoftherelationshipbetweenretailerandsuppfierinordertolayareality—basedfortheoreticalmod

10、elChapterthreeisthecoreofthefulltext，anyoneofthetwosidesshouldconsiderthethirdpartyinthisthreepartygame，∞thatthegamehasincreasedmorevariablesandcomplexityThisarticleisstandingonthepointofthesupplierintroducingthemeasuret

11、odealwithsuppliersonthebasisofatwosidebalancedgame，tobalancethethreepartgameanalysisAsfollows：Firstofall，analyzethegamebetweendominantretailerandweakretailerwithBertrandGameThen，accordingtothebalanceofthegame，proposepric

12、ingstrategymarketingstrategyandcoststrategyfromtheperspectiveofsupplierFinallyinthefourthchapteraccordingtothebalanceofthreepartgame，theauthorproposesseveralsuggestions，combinedwithcountry’Scurrentrealityinordertobemoref