關(guān)系營(yíng)銷理論在華泰證券經(jīng)紀(jì)業(yè)務(wù)中的應(yīng)用研究.pdf

1、沈陽(yáng)理工大學(xué)碩士學(xué)位論文關(guān)系營(yíng)銷理論在華泰證券經(jīng)紀(jì)業(yè)務(wù)中的應(yīng)用研究姓名：郭巧玲申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：管理學(xué)企業(yè)管理專業(yè)指導(dǎo)教師：萬(wàn)華201103沈陽(yáng)理工大學(xué)碩士學(xué)位論文AbstractSecuritiesbrokeragebusinessisthemainsourceofbusinessprofits.Withtheliberalizationofthecontrolcommissiontheacceleratedprocessofi

2、nternationalstardizationthesecuritiesindustryhasalsoshiftedfromasellersmarketintoabuyersmarketthesecuritiesbrokeragebusinessmonopolisedbytheindustrygraduallyenteredintoafullycompetitiveperiod.Whilethebrokerageindustrymon

3、opolywasgraduallybrokenmostsecuritiescompaniesarestrugglinginthelossoftheedgeespeciallywhenthemarketisnotgood.Thebrokeragebusinessthatisdominantinthefourbusinessinsecuritiescompanyasalongtermalsohascomedfthmanyissuessuch

4、astheshrinkingmarketthecustomerlossthefellprofits.InthiscaseHuataiSecuritiesmustpayattentiontorelationshipmarketingimplementrelationshipmarketingtoimprovetheircompetitivenessinthebrokeragebusiness.Relationshipmarketingis

5、thenewconceptthatadapttotheneedsofthemodernmarketeconomythenewmethodofbusinessmanagement.InthispapertheresearchedobjectisHuataiSecuritiesbrokeragebusiness.Baseonthestudytheyoftherelationshipmarketingitanalysedthestatusin

6、quoofHuataiSecuritiesbrokeragebusinessthenecessity、thefeasibility、theculturalrelevanceofimplementingrelationshipmarketinginHuataiSecurities.Inadditionvisitingexpertsothersecuritiescompanysclientmanagerreferingthetheyatho

7、meabroadtheenvironmentofdomesticsecuritiesindustryitcomedtothe11factsthattheimpactofcustomerdemfthesecurities.ThequestionnairewasdesignedanalyzedbySPSSsoftware.FinallythispapermainlydiscussedhowtoimplementRelationshipMar