基于整合營(yíng)銷(xiāo)的電視欄目品牌化戰(zhàn)略研究.pdf

1、中南大學(xué)碩士學(xué)位論文基于整合營(yíng)銷(xiāo)的電視欄目品牌化戰(zhàn)略研究姓名：婁鳳娟申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：文藝學(xué)新聞傳播指導(dǎo)教師：柏定國(guó)20070531ABSTRACTBrandissystemthatproducersandmanagersnametheirproductsandmaketheirproductsdistinctfromothers’Theaimofthebrandisnotalikeotherproducts，itrepresen

2、tsproducts’characterfunctionandqualityandsoonIfyouwantyourproductsandservicefamousandsuccessfulinthecompetition，successfulbrandmanagementpolicyandtacticsarenecessaryNowinmediaindustries，astheprogressofindustrialfunction，

3、“televisionbrand’，towhichwash’tpaidattention，nowhasbeenconcemedNowadays，thecompetitionofmodernmediaismornandmornfierce，wehaveenteredaneraofbrandmanagementIfamediaowesserveralbrands，itwillbemorecompetitiveSo，brandisimage，

4、itisatasteandakindofculture，itwillgiveabigimpetustothehonorandtheauthorityofmediaThereforethebrandmanagementoftelevisionprogrammesisofgreatpracticalsignificanceToatelevisionprogramme，brandmeansnewvitalityandagoodprospect

5、Wemustpaymuchattentiontotheresearchonbrandpolicyfromthewholemarketingbysomemarketingtheoryandbrandtheorytheanalysisofthebuildingofbrand，thesafeguardofbrand，theexpansionofbrandTheroadtosuccessof“ThirtyMinutesEconomy’prove