蘇州華赫公司整合營(yíng)銷策略研究.pdf

1、蘇州大學(xué)碩士學(xué)位論文蘇州華赫公司整合營(yíng)銷策略研究姓名：陳家闖申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：企業(yè)管理指導(dǎo)教師：馬絕塵201103AstudyonIntegratedMarketingStrategyofHuaHeAbstractSince1990s，asabrandnewmarketingtheoryIntegratedMarketinghasdevelopedquicklyandbeenwidelyusedinenterpriseinwest

2、erncountriesthistheorytOthemarketingcombinationtheoryasafoundation，emphasizetheenterprisemarketingactivities，itsemergenceofcoordinationbrand，marketing，advertising，etcproducedunprecedentedinfluenceandpromotetheroleofenter

3、prise，marketingandmanagementactivitieshaveaprofoundimpactThispaperisaresearchonthebackgroundsuzhouHuaHetechnologydevelopmentCoLTDHowtOuseintegratedmarketingtheoryunceasinglyrisesbrandimage，enhancetheenterprise’Smanagemen

4、tlevelandtheserviceconsciousness，SOthatbeforethefiercecompetitioninthemarketgainacompetitiveadvantage‘Thispaperfhstlyproposedthesisresearchbackground，methodandbasicstructure，andthetheoreticaloverviewofintegratedmarketing

5、communications，specificanalysisandintegratedmarketingtheoryknowledgeandapplicationmode，andthencombinedwiththecompany’SmarketingenvironmentofsuzhouHuaHeareanalyzed，andtheintegrationofHuaHecompanyinsuzhoumarketingstrategie

6、sFinallyaccordingtomanycompaniestheimplementationofintegratedmarketingproblemsandobstaclesexistinHuaHecompanyareanalyzed，andtheimplementationofintegratedmarketingstrategysecuritymeaSUreSHuaHecompany’SFoodWasteDisposersbe

7、longtOthegreenenvironmentalprotectionindustryitsdevelopmentinChinatomaintainlongtermeconomicstabilityhealthyandrapiddevelopmentisofgreatsignificanceButnowbecausepeopleenvironmentalawarenessisnotstrongandHuaHecompanyonese