從接受美學(xué)角度看汽車商標(biāo)詞的漢譯_11257.pdf

1、分類號(hào)學(xué)校代碼10542密級(jí)學(xué)號(hào)—201302—080678ChineseTranslationofAutomobileBrandhinese1nslarionoDileNamesfromthePerspectiveofAestheticsofReception從接受美學(xué)角度看汽車商標(biāo)詞的漢譯指導(dǎo)教師姓名、職稱董慧絲鏊撞學(xué)科專業(yè)2E國(guó)適主堂盈廛周適主堂湖南師范大學(xué)學(xué)位評(píng)定委員會(huì)辦公室二O一六年六月AbstractDespitethefl

2、ourishingdevelopmentofautomobileindustryinChina，foreignautomobilesstilldominatetheChineseautomobilemarketTheautomobilebrandisthe‘‘windowofgoods’’aswellasaguidethattheconsumersrelyontorecognizeandpurchasetheautomobileThea

3、utomobilebrandstandsfortheautomobile，andshowscommercialopportunitiestothemanufacturersforitsabundantculturalconnotationsAutomobilebrandnames，asakindofadvertisement，playanirreplaceableroleinpropagandizingtheproducts，stimu

4、latingconsumptionandexploringmoremarketsTherefore，thetranslationofautomobilebrandnamesisofgreatimportanceifanautocompanyplanstoexploreitsmarketinChinaThethesishasmadeastuayontheChinesetranslationofautomobilebrandnamesint

5、heperspectiveofAestheticsofReceptionFirst，anintroductionhasbeengiventotheresearchesonAestheticsofReceptionandbrandnametranslation，andsomelimitationshavebeenfoundThen，themainideasinAestheticsofReceptionhavebeensummarizeda

6、ndthefeasibilityhasbeendiscussedthatAestheticsofReceptioncanbeusedasguidanceintheChinesetranslationofautomobilebrandnamesStartingfromthegoalofautomobilebrandnametranslation，thethesishasinvestigatedthefunctions，thetransla