我國涂料企業(yè)分銷渠道的設計研究.pdf

1、南京航空航天大學碩士學位論文我國涂料企業(yè)分銷渠道的設計研究姓名：熊高強申請學位級別：碩士專業(yè)：企業(yè)管理指導教師：楊曉明20070201我國涂料企業(yè)分銷渠道的設計研究iiABSTRACTInmarketeconomyenterprisesmarketingactivitiesmustaimtosatisfyrequestsoftargetmarketaffdexcellentrapidservicemaximizecustomerdeli

2、veredvalue.Withthechangeofmarketenvironment，competitioninpaintindustrytrendstobeinternationalmemeimptedbroccupieshighlevelpaintmarketowingtoitshighqualityproductsgoodmarketoperation.Onthisoccasioncompetitioninpaintindust

3、rydependsonthecompetitiononmarketchannelbrservicenotonproductstechnologypriceanyme.Therefeournationalbrsshouldupgradechannelvaluecompetitiveabilitythroughgoodbrservice.Themarketpossessionrateofnationalpaintbrcontinuestor

4、educesinceValspermergedHuarunbrin2006sonationalpaintbrfacesagrimsituationhowtosurvivedevelopindrasticmarketenvironment.ThispaperanalyzesadvantagedisadvantageopptunitythreatinnationalpaintindustrybymeansofSWOTfivepowermod

5、elbyMichaelPter.TheimptedpaintbrprecedesinitsreliablebradvanceddistributionchannelespeciallyNipponpaintalreadybecomesleadingbrinChinesepaintmarketbecauseofitschannelstrategy.Thispaperanalyzesthedistributionchannelrequire

6、mentsinpaintindustrygivesanexamplecaseofNipponpaintthenputsfwardsthefactsondesigningchannelsinpaintindustry.Inthefollowingthispaperreviewsthemeansofdesigningchannelstructurefromthefouraspectsofmarketproductsdealersenterp

7、risesthenchoosesthebeststructurechannelmembersthroughscientificmethods.Finallythispapergivesanarrationonhowtomanagedistributionchanneleffectively.KeyWds:paintindustrydistributionchannelchanneldesignchannelmanagementmarke