我國旅行社并購的模式選擇與效應(yīng)分析.pdf

1、J808毒7曹我國旅行社并購的模式選擇與效應(yīng)分析ChoiceofModeandAnalysisofPerformanceonM&AinChineseTravelServices系別：旅游管理堂院專業(yè)：旅游管理研究方向：旅游企業(yè)管理指導(dǎo)教師：掛塹(麴援2年級(jí)：2003級(jí)作者：崔佳堡完成時(shí)問：2006年5月1日AbstractSincethebeginningof21stcenturyChinesetravelagencieshavewid

2、elyadoptedcapitalmanagemeanssuchasmergeracquisition，alliance，integrating，etcSinceM&Acanhelpcompaniesobtaintheactualcontrolpoweroftargetcompanies，SOitbecomesthemaincapitalmanagemeansadoptedbydomestictravelagenciesThetradi

3、tionallargecentraltravelagenciessuchasCITS，CTS，CYTS，aSwellasthelargelocaltravelagenciessuchasCTSofGuangdongintendtoexpandtheirscaleandintegratetheirresourcesthroughM&A，SOastotransforminto“tourwholesaler”Whenitcomestothep

4、rivatetravelagenciessuchasDongXingofWuhan，theprimaryobjectofM&Aistoobtain“thequalificationoforganizingtouronoutboundtourismmarket”AnothertypeoftravelagenciesthatadoptM&Aiselectronictravelagencies，suchasCtrip，theirdominan

5、tpurposeisexpandingtheirbusinessintotraditionaltourismmarketinwhichtheycanmakeahigllerprofitTheformationofwesternlarge—sizedtravelagencies，toacertainextent，isaprocessofM&AThesetravelagencieshavebeenusingM&Aforalmosthalfa

6、centuryTherefore，IguesswhetherthereisanymeaningfortheChinesetravelagenciestolearnfromtheirforeigncounterpartsBesides，howwouldtheindustryenvironmentandparticularmotiveinfluenceChinesetravelagenciesonthechoiceofmodeandanti

7、cipatedperformanceofM&AThisthesiswillbeconcentratingonthesetwoquestions，itCallbedividedintofiveparts：thefirstpartisaboutthebackground，methodsandframeoftheresearch；inthesecondpart，Igiveinterpretationstosomeimportanttermst

8、hatfrequentlyappearinthethesis，andevaluatethecontributionandinsufficiencyofexistingliterature；inthethirdpart，IcomparesomeinfluentialcaseofM&AinwesternandChinesetravelagencies，andtrytofindthegeneralmodeandactualperformanc

9、einthisindustryThenintheforthpart，IanalyzetheindustryenvironmentandthemotiveofM&AanddrawaconclusionofthebestchoiceofmodeandanticipatedperformanceonM&AinChinesetravelagenciesThelastpartisacompletestatementoftheconclusiono