成人英語培訓市場消費者心理和行為模式的調查與研究.pdf

1、浙江大學碩士學位論文成人英語培訓市場消費者心理和行為模式的調查與研究姓名：方霞申請學位級別：碩士專業(yè)：產(chǎn)業(yè)經(jīng)濟學指導教師：陳建軍20041101AbstractWiththefurtherdevelopmentofChineseeconomicreform，andtheeverbroadeningofinternationalcommunicationindomesticsocialandeconomiclife，moreandmore

2、peopleconletorealizetheimportanceofbeingcapableofcommunicatinginEnglishAdultEnglishtrainingserviceisoneofthefastestsoaringconsumptivehot—pointsinrecentyearsinChinaHowevertherearefewarticlesstudyingonthisquickdevelopinged

3、ucationalservice，whilethestart—upanddevelopmentofadultEnglishtrainingindustryisatypicalexampleofabreakthroughindomesticvocationaleducationandadulteducationareaSotheauthorconsidersitpracticallysignificanttoinvestigateanda

4、nalyzethisindustryanditsconsumersFromtheconsanlers’standpoint，thethesishasexploredandstudiedconsumers’motivations，attitudes，pricepsychologyserviceevaluatingpsychologydecisionmaking，leamingbehavioranddisposingofdissatisfi

5、edmtuations，throughtheanalysisonthedataofquestionnairesandconsumerhlterviewsAndithasmadeaconsumerbehaviorpatterndiagramofChineseadultEnglishtrainingmarketaccordingtotheresultsofmarketresearchandanalysisInconclusion，first

6、lytheauthorgeneralizedthefeaturesofconsumptivepsychologyandbehaviorofadultEnglish—trainingmarket’SconsumersfrommicroeeonomicpointofviewthendiscusseddevelopmentproblemsofadultEnglish—trainingmarketfrommacroeeonornicviewpo

7、int，atlast，offeredthecorrespondingproposalofpolicy—makingThearticleiscreativeforitsuniqueobservationanditssystemiccontent，whichisasignificantcut—inpointforthestudyofChineseeducationdevelopmenttendencyKeywords：AdultEnglis