成人英語培訓(xùn)市場消費者心理和行為模式的調(diào)查與研究.pdf

1、浙江大學(xué)碩士學(xué)位論文成人英語培訓(xùn)市場消費者心理和行為模式的調(diào)查與研究姓名：方霞申請學(xué)位級別：碩士專業(yè)：產(chǎn)業(yè)經(jīng)濟學(xué)指導(dǎo)教師：陳建軍20041101AbstractWiththefurtherdevelopmentofChineseeconomicreform，andtheeverbroadeningofinternationalcommunicationindomesticsocialandeconomiclife，moreandmore

2、peopleconletorealizetheimportanceofbeingcapableofcommunicatinginEnglishAdultEnglishtrainingserviceisoneofthefastestsoaringconsumptivehot—pointsinrecentyearsinChinaHowevertherearefewarticlesstudyingonthisquickdevelopinged

3、ucationalservice，whilethestart—upanddevelopmentofadultEnglishtrainingindustryisatypicalexampleofabreakthroughindomesticvocationaleducationandadulteducationareaSotheauthorconsidersitpracticallysignificanttoinvestigateanda

4、nalyzethisindustryanditsconsumersFromtheconsanlers’standpoint，thethesishasexploredandstudiedconsumers’motivations，attitudes，pricepsychologyserviceevaluatingpsychologydecisionmaking，leamingbehavioranddisposingofdissatisfi

5、edmtuations，throughtheanalysisonthedataofquestionnairesandconsumerhlterviewsAndithasmadeaconsumerbehaviorpatterndiagramofChineseadultEnglishtrainingmarketaccordingtotheresultsofmarketresearchandanalysisInconclusion，first

6、lytheauthorgeneralizedthefeaturesofconsumptivepsychologyandbehaviorofadultEnglish—trainingmarket’SconsumersfrommicroeeonomicpointofviewthendiscusseddevelopmentproblemsofadultEnglish—trainingmarketfrommacroeeonornicviewpo

7、int，atlast，offeredthecorrespondingproposalofpolicy—makingThearticleiscreativeforitsuniqueobservationanditssystemiccontent，whichisasignificantcut—inpointforthestudyofChineseeducationdevelopmenttendencyKeywords：AdultEnglis