中國軟件企業(yè)的歐美市場進(jìn)入策略研究.pdf

1、對外經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文中國軟件企業(yè)的歐美市場進(jìn)入策略研究姓名：王德娟申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：熊偉20040501Abstract As the result of globalization, resources of any business must be allocated worldwide in order to achieve the best distributio

2、n. Software outsourcing plays an important role in IT fields. Off-shore outsourcing refers to the process of software service coming from high- cost area to low-cost area, that is from Europe, America

3、and Japan to China, Indian, Russia, Philippine, Mexico etc. Facing the huge European and American software market, what kind of market entry strategies should Chinese software firms apply? This thesis analys

4、es the current European and American software market and the certainty of off-shore outsourcing, but how can Chinese firms take advantage of this great opportunity or what kind of qualification should be acquired?

5、 The author thinks there are six key factors: understanding the market, proper positioning, process management, communication skills, marketing presentation and popular software development tools. The author m

6、akes a detailed analysis of European and American software market as well as the major competitor-India. The SWOT analysis of Chinese software firms also shows that we should avoid direct competition with India in

7、 the market. Suggested market entry strategies are: focusing on medium and small size firms for outsourcing projects; building up strategic partnership with Enterprise Application Software Provider, Management Con