北京商業(yè)地產(chǎn)市場研究報告

1、目錄第一章北京商業(yè)地產(chǎn)的發(fā)展時機(jī)...........................................................................................4一、促進(jìn)市場發(fā)展的主要因素...........................................................................................41、首都經(jīng)濟(jì)的

2、持續(xù)增長..............................................................................................42、北京商業(yè)的全面發(fā)展..............................................................................................43、發(fā)展規(guī)劃的出臺實施....

3、..........................................................................................44、市場調(diào)控的規(guī)范加強(qiáng)..............................................................................................45、區(qū)域商圈的功能變化............

4、..................................................................................46、重大事件的突發(fā)影響..............................................................................................57、宏觀環(huán)境的不斷優(yōu)化....................

5、..........................................................................58、消費投資的逐漸理性..............................................................................................5二、引起快速升溫的直接原因..........................

6、.................................................................51、投資轉(zhuǎn)移..................................................................................................................52、需求拉動...........................

7、.......................................................................................53、利益驅(qū)動..................................................................................................................64、運作靈活.....

8、.............................................................................................................6第二章北京商業(yè)地產(chǎn)的市場形勢...........................................................................................6一、整體

9、市場.......................................................................................................................6（一）市場概況...........................................................................................

10、....................61、全國市場...........................................................................................................62、北京市場...............................................................................

11、............................7（二）主要情況...............................................................................................................81、市場供給..................................................................

12、.........................................82、市場需求...........................................................................................................83、市場行情（資源來源：易鋪網(wǎng)）................................................

13、.........................84、運作方式.........................................................................................................105、價格分布...........................................................................

14、..............................106、項目分布.........................................................................................................10二、區(qū)域市場.....................................................................

15、................................................11（一）CBD地區(qū)...........................................................................................................111、供給方面...............................................

16、..........................................................112、新舊主要項目.................................................................................................113、需求方面...............................................

17、..........................................................124、市場形勢.........................................................................................................12（二）中關(guān)村.........................................

18、........................................................................131、中國硅谷助推投資熱潮.................................................................................132、供求關(guān)系決定市場高價.......................................

19、..........................................133、住宅底商有利可圖.........................................................................................134、中小投資者不容忽視................................................................

20、....................133、重點業(yè)態(tài)：零售物業(yè).......................................................................................214、重點類型：臨街底商.......................................................................................

21、21第四章北京商業(yè)地產(chǎn)的投資探討.......................................................................................21一、商業(yè)地產(chǎn)的投資概述.................................................................................................21（一）投資

22、風(fēng)險的規(guī)避.................................................................................................211、經(jīng)營模式。......................................................................................................222、合作方

23、式。......................................................................................................223、規(guī)劃設(shè)計。......................................................................................................224、商

24、圈需求。......................................................................................................22（二）投資的基本考慮.................................................................................................221、商

25、圈的規(guī)模.....................................................................................................222、商圈的變動.....................................................................................................223、主

26、力店效應(yīng).....................................................................................................234、廣場和人氣.....................................................................................................235、品

27、牌店效應(yīng).....................................................................................................236、地理位置.........................................................................................................23

28、7、商鋪的通用性.................................................................................................238、周邊的價格水平.............................................................................................23二、商業(yè)地產(chǎn)的簡單

29、思考.................................................................................................23思考一：商業(yè)定位.......................................................................................................23思考二：商業(yè)

30、物業(yè)的管理...........................................................................................24思考三：商業(yè)地產(chǎn)的二、三級市場............................................................................24思考四：商業(yè)價值與業(yè)態(tài)規(guī)模................