北京商業(yè)地產(chǎn)市場研究報告

1、目錄第一章北京商業(yè)地產(chǎn)的發(fā)展時機.............................................4一、促進市場發(fā)展的主要因素.............................................41、首都經(jīng)濟的持續(xù)增長..............................................42、北京商業(yè)的全面發(fā)展..............................

2、................43、發(fā)展規(guī)劃的出臺實施..............................................44、市場調(diào)控的規(guī)范加強..............................................45、區(qū)域商圈的功能變化..............................................46、重大事件的突發(fā)影響..................

3、............................57、宏觀環(huán)境的不斷優(yōu)化..............................................58、消費投資的逐漸理性..............................................5二、引起快速升溫的直接原因.............................................51、投資轉(zhuǎn)移..........

4、..............................................52、需求拉動........................................................53、利益驅(qū)動........................................................64、運作靈活.........................................

5、...............6第二章北京商業(yè)地產(chǎn)的市場形勢.............................................6一、整體市場...........................................................6（一）市場概況.....................................................61、全國市場...........

6、..........................................62、北京市場.....................................................7（二）主要情況.....................................................81、市場供給..................................................

7、...82、市場需求.....................................................83、市場行情（資源來源：易鋪網(wǎng)）.................................84、運作方式.....................................................95、價格分布........................................

8、............106、項目分布....................................................10二、區(qū)域市場..........................................................11（一）CBD地區(qū).....................................................111、供給方面...........

9、.........................................112、新舊主要項目................................................113、需求方面....................................................124、市場形勢....................................................1

10、2（二）中關(guān)村......................................................131、中國硅谷助推投資熱潮........................................132、供求關(guān)系決定市場高價........................................133、住宅底商有利可圖.......................................

11、.....134、中小投資者不容忽視.........................................13（三）亞運村......................................................134、重點類型：臨街底商..........................................21第四章北京商業(yè)地產(chǎn)的投資探討............................

12、...............21一、商業(yè)地產(chǎn)的投資概述................................................21（一）投資風(fēng)險的規(guī)避..............................................211、經(jīng)營模式。..................................................212、合作方式。..................

13、................................223、規(guī)劃設(shè)計。..................................................224、商圈需求。..................................................22（二）投資的基本考慮..............................................221、商圈的規(guī)模...

14、...............................................222、商圈的變動..................................................223、主力店效應(yīng)..................................................224、廣場和人氣..............................................

15、....225、品牌店效應(yīng)..................................................236、地理位置....................................................237、商鋪的通用性................................................238、周邊的價格水平............................

16、..................23二、商業(yè)地產(chǎn)的簡單思考................................................23思考一：商業(yè)定位..................................................23思考二：商業(yè)物業(yè)的管理............................................23思考三：商業(yè)地產(chǎn)的二、三級市場.......