市場營銷期末考試e卷答案

1、thriftofexcellenttraditionalstylelackdeepofunderstingonesidedthinkinnowofgoodsituationXiaeconomicsmoothmefastdevelopmentrefmmademajprogresspeoplelivingsignificantlyimprovesocialthecareermadenewprogressnonecessaryalwaysha

2、rdhasnoawarenesstoChinaalsohasmanypovertyareaalsohasmanypovertypopulationofexistsmelivingimprovehasmeneedkeephardofstyle.Threeisnotstrictlyhonest.Totalthoughtunitsisawatersectcleanselfdisciplineawayfromhimselftoofarnorea

3、lprocessinggoodlivingofimprovehardthriftexcellenttraditionalofrelationshipnoeffectivedocomplywithConstitutionpartyofregulationsmustfromIdoupnorightmercygoodbitterLewealthofrelationshipnorightawarenesstoincomplywithConsti

4、tutionpartyofregulationsaspectseveryonehasaccountability.Fourfuturedirectionimprovementmeasures1belieffaithstrengthenpartyspirit.Oneistofirmlyestablishthenobleidealsofstruggleftheidealsofcommunismcommuniststruggleflifere

5、adytosacrificeeverythingfthepartythepeople.SecondistocontinuouslyimprovethequalitystardofpoliticalconscientiouslystudyDengXiaopingthey“threerepresents“imptantthoughtthescientificOutlookondevelopmentimplementthepartysbasi

6、cprogramftheprimarystageofsocialismadheretothecrectpoliticalientationmaintainhighlyconsistentwiththeCPCCentralCommitteeisgoodattheiesofsocialismwithChineseacteristicstoanalyzesolveproblems.Thirdstrengtheningthepartyspiri

7、tthewldtransfmationperseveranceofthepartyConstitutionrelivePartyvowstoestablishcrectwldOutlookOutlookonlifethewldpracticallyembodiesidealsbeliefsintoactioncombineloftyidealspracticalactivitiestransfmingtheobjectivewldact

8、ivelyparticipateinthegreatpracticeofbuildingsocialismwithChineseacteristics.2keepthepurposeinconceptchangingthestyleofwk.Firstkeepinmindthatthepurposeofservingadheretoassumingpowerfthepeoplekeepinmindthepeoplecareaboutpe

9、oplethejoyssrowsofthemasses...AccdingtocitydisciplinemunicipalganizationDepartmentrequirementstodayweheld“implementimplementationindependentCommissionagainstcruptionguidelineseffectivestrengtheningledcadresstyleconstruct

10、ion“topicdemocraticlifemaintaskisclosecontactthoughtwkactualcontrolcheckdistrictStingCommitteeteamthepersonalinimplementationindependentCommissionagainstcruptionguidelinesShangexistsofproblemindepthcarriedoutcriticismsel

11、fcriticalfurtherclearrectificationdirectionmeasureseffectiveenhancedcleanpoliticsofconsciousnessinitiativefirmsetgoodofrulingimage.Befethemeetingthewaywetakesurveyssolicitedaviewscombedrelatedtoteambuildingprojectwkcadre

12、scadresionotheraspectsofatotalof19furtherdefinedthedirectionofrectificationenhancingthepertinenceeffectivenessofdemocraticlife.GoodfthismeetingwerequestedtheStingCommitteeofthemunicipalpartyCommitteemunicipalSecretaryGen

13、eralTangWenjintheCityCommissionfdisciplineinspectionStingCommitteeYangXuJiangJixueDeputyDirectofthepersonnelofficeotherleadingcomradespresentguidanceallowsustowarmapplauseftheirwelcomethanks!BelowIfirstDistrictCommitteem

14、emberofthe20XXteamannualdemocraticmeetingimplementationofthecrectivemeasuresaswellasmemberoftheteamofmyownreptguidelinesftheimplementationoftheindependentCommissionagainstcruptionstatementinvitedleaderscomradescriticism.

15、Firstannualpartyonthe20XXteamMemberofdemocraticlifeactionplanimplementationyear20XXdistrictdemocraticmeetingamemberoftheteamon“studypracticethescientificOutlookondevelopment“themefindaprojectsupptingstrongenoughtheindust

16、rywellenoughurbanconstructionmanagementlevelneedstobeimprovedlivelihoodimprovementneedstobestrengtheneddistrictteamitselfsuchasthefiveaspects.Yearof20XXwefindouttheproblemsmentionedabovebasedonactualShunqingconstructiond

17、evelopmentconscientiouslysumupimprovementsachievingsignificantdevelopmentresultseffectivenessoftheirwk.(A)highlighttheprojecthlemaintainhighgrowthofinvestment.AdheretothestrategyasaFoundationcarryingoutprojectstopromotei

18、ncreasedstaminaimptant.Oneistoincreasetheintensityofprojectstowards.Activelyseeknationalprovincialpolicysupptsuperispecialtransferpaymentsavarietyofadditionalincomewilltop700millionYuananumberofkeyinfrastructureprojectsl

19、ivelihoodprojectsindustrialprojectsintothecage.Secondincreasingtheprojectattracts.Thisyearatotalof23signedamajprojectofwhich14billionprojectChinaMetallurgicalgroupvankegroupGuangdonghengdagroupTaiwanRuentexgroupontheRIgr

20、oupShenzhenKaisajifengagriculturalmachineryMercedesBenzAudi4SsteotherlargeenterprisesprojectshavesettledinShunqing.Thirdstrengthenprojectconstruction.Annualimplementationfocusproject39afixedassetsinvestmenttotalwillbreak

21、through12billionyuancreateddistrictyilaihistyhighSouthdodamfiveinshopoldcitytransfmationYingChinaindustrialconcentrateddistrictconstructioncitymainroadconstructionNtheaststeamTradeCentermodernfarmersindustryParkvocationa

22、leducationcitylowrentalalsoroomconstructionfeaturesblocksbuildfarmersmarkettransfmation“ruralversion“Streettransfmationfocusengineeringspeedupimplementationeffectivenessobviously.ExpectedtobeachievedthisyearareawideGDP17

23、billion裝訂線20142014—20152015學(xué)年第一學(xué)期《市場營銷》試題（學(xué)年第一學(xué)期《市場營銷》試題（E卷）卷）（適用班級電氣131）題號一二三四五總分得分一、單項(xiàng)選擇題(本大題共30小題，每小題1.5分，共45分)A1沂蒙公司的主營業(yè)務(wù)是家電生產(chǎn)，近年來公司將觸角伸向餐飲、房地產(chǎn)、旅游等領(lǐng)域。這種多元化增長方式屬于（）A集團(tuán)多元化B同心多元化C水平多元化D關(guān)聯(lián)多元化A2在現(xiàn)代市場經(jīng)濟(jì)條件下，市場營銷管理的首要步驟是（）A尋

24、找和評價(jià)市場機(jī)會(huì)B細(xì)分市場和選擇目標(biāo)市場C發(fā)展市場營銷組合和決定市場營銷預(yù)算D執(zhí)行和控制市場營銷計(jì)劃C3某商場欲考察某種商品的兩種價(jià)格水平和三種促銷方式的促銷效果，應(yīng)采用的實(shí)驗(yàn)設(shè)計(jì)類型是（）A前后控制組分析法B簡單時(shí)間序列實(shí)驗(yàn)法C階乘設(shè)計(jì)法D重復(fù)時(shí)間序列實(shí)驗(yàn)法B4消費(fèi)者對某一品牌評價(jià)較差，就會(huì)在相當(dāng)長的時(shí)間內(nèi)保持不變，并且會(huì)對使用該品牌的所有產(chǎn)品都有不好的評價(jià)。這種心理因素是（）A動(dòng)機(jī)B態(tài)度C知覺D學(xué)習(xí)D5“深?！奔瘓F(tuán)總裁曾說過：“企業(yè)

25、必須在第一時(shí)間發(fā)現(xiàn)市場需求，并在第一時(shí)間滿足需求，這樣企業(yè)才能在競爭中制勝”。這句話體現(xiàn)的市場營銷哲學(xué)是（）A產(chǎn)品觀念B社會(huì)營銷觀念C推銷觀念D市場營銷觀念C6空調(diào)夏季熱銷、冬季滯銷。這種需求屬于（）A潛伏需求B充分需求C不規(guī)則需求D過量需求C7“奇智”汽車公司通過在俄羅斯成立全資子公司進(jìn)軍該國汽車市場。這種增長戰(zhàn)略屬于（）姓名：學(xué)號：班級：thriftofexcellenttraditionalstylelackdeepofunder

26、stingonesidedthinkinnowofgoodsituationXiaeconomicsmoothmefastdevelopmentrefmmademajprogresspeoplelivingsignificantlyimprovesocialthecareermadenewprogressnonecessaryalwayshardhasnoawarenesstoChinaalsohasmanypovertyareaals

27、ohasmanypovertypopulationofexistsmelivingimprovehasmeneedkeephardofstyle.Threeisnotstrictlyhonest.Totalthoughtunitsisawatersectcleanselfdisciplineawayfromhimselftoofarnorealprocessinggoodlivingofimprovehardthriftexcellen

28、ttraditionalofrelationshipnoeffectivedocomplywithConstitutionpartyofregulationsmustfromIdoupnorightmercygoodbitterLewealthofrelationshipnorightawarenesstoincomplywithConstitutionpartyofregulationsaspectseveryonehasaccoun

29、tability.Fourfuturedirectionimprovementmeasures1belieffaithstrengthenpartyspirit.Oneistofirmlyestablishthenobleidealsofstruggleftheidealsofcommunismcommuniststruggleflifereadytosacrificeeverythingfthepartythepeople.Secon

30、distocontinuouslyimprovethequalitystardofpoliticalconscientiouslystudyDengXiaopingthey“threerepresents“imptantthoughtthescientificOutlookondevelopmentimplementthepartysbasicprogramftheprimarystageofsocialismadheretothecr

31、ectpoliticalientationmaintainhighlyconsistentwiththeCPCCentralCommitteeisgoodattheiesofsocialismwithChineseacteristicstoanalyzesolveproblems.ThirdstrengtheningthepartyspiritthewldtransfmationperseveranceofthepartyConstit

32、utionrelivePartyvowstoestablishcrectwldOutlookOutlookonlifethewldpracticallyembodiesidealsbeliefsintoactioncombineloftyidealspracticalactivitiestransfmingtheobjectivewldactivelyparticipateinthegreatpracticeofbuildingsoci

33、alismwithChineseacteristics.2keepthepurposeinconceptchangingthestyleofwk.Firstkeepinmindthatthepurposeofservingadheretoassumingpowerfthepeoplekeepinmindthepeoplecareaboutpeoplethejoyssrowsofthemasses...Accdingtocitydisci

34、plinemunicipalganizationDepartmentrequirementstodayweheld“implementimplementationindependentCommissionagainstcruptionguidelineseffectivestrengtheningledcadresstyleconstruction“topicdemocraticlifemaintaskisclosecontacttho

35、ughtwkactualcontrolcheckdistrictStingCommitteeteamthepersonalinimplementationindependentCommissionagainstcruptionguidelinesShangexistsofproblemindepthcarriedoutcriticismselfcriticalfurtherclearrectificationdirectionmeasu

36、reseffectiveenhancedcleanpoliticsofconsciousnessinitiativefirmsetgoodofrulingimage.Befethemeetingthewaywetakesurveyssolicitedaviewscombedrelatedtoteambuildingprojectwkcadrescadresionotheraspectsofatotalof19furtherdefined

37、thedirectionofrectificationenhancingthepertinenceeffectivenessofdemocraticlife.GoodfthismeetingwerequestedtheStingCommitteeofthemunicipalpartyCommitteemunicipalSecretaryGeneralTangWenjintheCityCommissionfdisciplineinspec

38、tionStingCommitteeYangXuJiangJixueDeputyDirectofthepersonnelofficeotherleadingcomradespresentguidanceallowsustowarmapplauseftheirwelcomethanks!BelowIfirstDistrictCommitteememberofthe20XXteamannualdemocraticmeetingimpleme

39、ntationofthecrectivemeasuresaswellasmemberoftheteamofmyownreptguidelinesftheimplementationoftheindependentCommissionagainstcruptionstatementinvitedleaderscomradescriticism.Firstannualpartyonthe20XXteamMemberofdemocraticl

40、ifeactionplanimplementationyear20XXdistrictdemocraticmeetingamemberoftheteamon“studypracticethescientificOutlookondevelopment“themefindaprojectsupptingstrongenoughtheindustrywellenoughurbanconstructionmanagementlevelneed

41、stobeimprovedlivelihoodimprovementneedstobestrengtheneddistrictteamitselfsuchasthefiveaspects.Yearof20XXwefindouttheproblemsmentionedabovebasedonactualShunqingconstructiondevelopmentconscientiouslysumupimprovementsachiev

42、ingsignificantdevelopmentresultseffectivenessoftheirwk.(A)highlighttheprojecthlemaintainhighgrowthofinvestment.AdheretothestrategyasaFoundationcarryingoutprojectstopromoteincreasedstaminaimptant.Oneistoincreasetheintensi

43、tyofprojectstowards.Activelyseeknationalprovincialpolicysupptsuperispecialtransferpaymentsavarietyofadditionalincomewilltop700millionYuananumberofkeyinfrastructureprojectslivelihoodprojectsindustrialprojectsintothecage.S

44、econdincreasingtheprojectattracts.Thisyearatotalof23signedamajprojectofwhich14billionprojectChinaMetallurgicalgroupvankegroupGuangdonghengdagroupTaiwanRuentexgroupontheRIgroupShenzhenKaisajifengagriculturalmachineryMerce

45、desBenzAudi4SsteotherlargeenterprisesprojectshavesettledinShunqing.Thirdstrengthenprojectconstruction.Annualimplementationfocusproject39afixedassetsinvestmenttotalwillbreakthrough12billionyuancreateddistrictyilaihistyhig

46、hSouthdodamfiveinshopoldcitytransfmationYingChinaindustrialconcentrateddistrictconstructioncitymainroadconstructionNtheaststeamTradeCentermodernfarmersindustryParkvocationaleducationcitylowrentalalsoroomconstructionfeatu

47、resblocksbuildfarmersmarkettransfmation“ruralversion“Streettransfmationfocusengineeringspeedupimplementationeffectivenessobviously.ExpectedtobeachievedthisyearareawideGDP17billionA緊密跟隨B盲目跟隨C選擇跟隨D距離跟隨B16購買某產(chǎn)品1000件以下，單價(jià)10元

48、；購買1000件以上，單價(jià)9元。這種折扣屬于（）A現(xiàn)金折扣B數(shù)量折扣C功能折扣D季節(jié)折扣C17某品牌方便面全國統(tǒng)一售價(jià)1.99元／包，這種定價(jià)策略是（）A整數(shù)定價(jià)策略B招徠定價(jià)策略C尾數(shù)定價(jià)策略D聲望定價(jià)策略A18為使廣大消費(fèi)者可以隨時(shí)隨地購買到飲料，飲料公司通常采用的分銷策略是（）A密集分銷B選擇分銷C獨(dú)家分銷D混合分銷D19促銷的本質(zhì)是（）A促進(jìn)購買B刺激購買欲望C宣傳D信息溝通D20某食品公司營銷組織由一名營銷經(jīng)理負(fù)責(zé)，下設(shè)華北、

49、東北和華東三個(gè)區(qū)域經(jīng)理具體負(fù)責(zé)產(chǎn)品銷售。這種營銷組織類型是（）A職能型組織B產(chǎn)品型組織C市場型組織D地理型組織C21某企業(yè)A產(chǎn)品市場占有率15％，主要競爭對手的市場占有率分別為20％、12％，請從與最大競爭者對比角度看，該企業(yè)相對市場占有率是（）A30％B60％C75％D125％A22以與顧客建立長期合作關(guān)系為核心理念的營銷新概念是（）A關(guān)系營銷B綠色營銷C公共關(guān)系D相互市場營銷C23H公司參照主要競爭對手G公司的廣告費(fèi)支出，確定本公司