武鋼軋輥公司品牌營銷研究.pdf

1、分類號——學校代碼1Q4墨2孝中斜技大浮學號Z鯉；＆33業(yè)Q123密級——碩士學位論文武鋼軋輥公司品牌營銷研究學位申請人：趙晚子學科專業(yè)：工商管理指導教師：劉志學教授答辯日期：20051027華中科技大學碩士學位論文AbstractUnderthepromotionoftheprocessofintegrationofglobaleconomyasglobaleconomicrecoveryandOUrcountry’Sindustri

2、alizedsteeldemandarepulled，theOHtputofthedomesticiron—steelenterprisesexpandrapidly，andthedemandoftherollisunusuallyvigorous，itcausedrollenterprisestobeinfullfloUrish，inaddition，world—famousrollenterprisesenterintoChinaw

3、hosepotentialrollmarketisenormouswithhigherspeedoneafteranother，themarketcompetitionisbecomingfiercerWiththetransformationsofalotofoldrollingmillsandoperationofsomemodernizedrollingmills，thequalityoftherollisrequestedtob

4、ehigherUsers’consumptionconsciousnessandvalueschanged，thelifecycleofproductsisshorteneddaybydayinternationalanddomesticmarketcompetitionhavealreadycrossedoverthecompetitivestageoftheproducts，andenteredthecompetitioneraof

5、brandsThemarketcompetitionisgraduallydevelopedintothefightofthebrandfromtheoriginalProductsfightandmarketingwarfareThebackgroundofbrandmarketingwasintroduced，thesignificanceofthatwasrepresentedandtheglobalpresentstatusof

6、thatwassummarizedThenthetheoryofbrandmarketingwassetforth，basiccharacteristicandapplicationprocess；inthemeantimethemarketsituationofdomesticroll，thestatusoftherollcompanyofWISCOandthemaincompetitiveadversarieswereentirel

7、yanalyzedAndthedominatedandoppressedsituationoftherollcompanyofWlSCOwereanalyzedthenecessityofimplementingbrandsalewasdiscussedthroughthebackground，quality，technologicalequipmentandthestaffs’dispositionoftherollcompanyof

8、WISCOThepossibilityofbrandmarketingwasanalyzedOnthisbasis，brandmarketingtragedieswhichbondedwithspecificsituationofmyrollcompanywereputforwardincludingthestrategiesoftargetmarket，brandorienting，brandbreedingandbrandsprea