山西區(qū)域旅游形象定位與設(shè)計研究.pdf

1、山西財經(jīng)大學(xué)碩士學(xué)位論文山西區(qū)域旅游形象定位與設(shè)計研究姓名：劉佳申請學(xué)位級別：碩士專業(yè)：旅游管理指導(dǎo)教師：張慧霞200611206AbstractNowadayscompetitionisverydrasticinthetouristmarketmoldingaregionaltourismdestinationimagehasbecamethekeyfacttogetcommingpoint.Inrecentyearsmanyprov

2、incescitiesmunicipalitiesstartedtoexcavatethetouristresourcesinlocaltomoldlocaltourismdestinationimagetodevelopthetouristindustryastheeconomicalgrowthspotwhichhastakentheupsurgetoseizethetouristresources.Itisveryimptantt

3、omoldabrighttourismdestinationimageundertheconditionofregionalcompetition.Insomemeaningattentionthetourists’perceptionpositionanexactaimmarketplanningimageispreconditionkeytomakeacontinuallydevelopment.Therearerichtouris

4、tresourcesdiversetourismproductsinShanxihowthroughmoldsthebrightregionaltourismdestinationimageofShanxienhancingthewellknownnessoftourismproductswhichhasextremelypracticalsignificancetoputtourismproductstowardsthemarket.

5、BythebasistheiesofpositionplanningtheregionaltourismdestinationimagewiththedeepanalysisthenecessityofpositiontheregionaltourismdestinationimageofShanxicombiningwithadeepanalysisaboutthe“place”analysistheacteristicsoftour

6、istresourcesthetouristmarketstudythepaperpointouttheideasofpositionplanningregionaltourismdestinationimageofShanxi.Thispaperisdividedintosevenparts:thefirstpartisintroductionthesecondpartisthenecessityofpositionplanningt

7、heregionaltourismdestinationimageofShanxithethirdpartistheanalysisofthe“place”localacteristicsofthetouristresourcesaudiencesofthetourismmarketthefifthpartistheprinciplesofregionaltouristdestinationimageofShanxithesixthpa