葵花藥業(yè)集團OTC藥品分銷渠道研究.pdf

1、分類號UDC密級公開舅蟊廬夕擎碩士研究生學位論文葵花藥業(yè)集團OTC藥品分銷渠道研究申請人：學號：培養(yǎng)單位：學科專業(yè)：研究方向：指導教師：完成日期：王金奇2131595經(jīng)濟與工商管理學院工商管理市場營銷管理馬椿榮博士講師2015年9月30日黑龍江大學碩士學位論文AbstractDistributionchannelistheenterpriseimportantmarketingresources，theenterprisemustbeb

2、asedontheiractualsituationtodesignandmanagedistributionchannelsThemainpurposeofthestudyisbasedonthesunflowerpharmaceuticalgroup，theimprovementofthedistributionchannelofOTCdrugsanalysisforpharmaceuticalenterpriseimproveme

3、ntofpharmaceuticaldistributionchannelstoexplorenewtrainofthought，SOastofurtherimprovetheabilityofsunflowerpharmaceuticalgrouptoparticipateinmarketcompetitionThispaperexpoundsthedistributionchannelsathomeandabroadrelatedt

4、heoryanalyzedthedistributionchannelofourcountrymedicineindustrydevelopmentcourse，presentsituationandthenationalhealthpolicyforpharmaceuticaldistributionchannelmembersandoftheimpactofthechange，findouttheproblemsexistingin

5、currentpharmaceuticaldistributionchannelmode，explorethepharmaceuticaldistributionchannelmodechangeOnthisbasis，withlargepharmaceuticalcompaniessunflowerpharmaceuticalgroupasanexampleteviewthechangecourseofitsdistributionc

6、hannelmode，considerhowdistributionchannelmodeandadapttothedevelopmentpathofpharmaceuticalenterprisesmatchingwithpolicyandthechangeofthemarket，forthestrategicdevelopmentofsunflowerpharmaceuticalgrouptoprovidelastingpowerf

7、indthesunflowerpharmaceuticalgroupchannelmoderestrictionconditionsandproposestheimprovedmeasures，inordertopromotethecorecompetitivenessofsunflowerpharmaceuticalgroupsupport，andprovidereferenceforotherlargeandmedium—sized