OTC藥品品牌營銷管理研究.pdf

1、武漢理工大學(xué)碩士學(xué)位論文OTC藥品品牌營銷管理研究姓名：何凱峰申請學(xué)位級別：碩士專業(yè)：產(chǎn)業(yè)經(jīng)濟學(xué)指導(dǎo)教師：葉萬春2002.3.1武漢理工大學(xué)碩士學(xué)位論文ABSTRACTOTCmedicineiskindofmedicinethatcanbuyfromdrugstoreswithoutthedoctor’SprescriptionBecausepeoplebegintopaymoreattentiontotheirOWnhealthand

2、pursuemoreconvenientandeconomicalhealthcarestyle，itisputintomarketWiththedevelopmentofoursocietytheimprovmentofourlivinglevelandtheincreasingselfhealth—careideas，peoplearegreatlyconcernedwiththeirhealthconditionandhopeto

3、curediseasebeforeitdeteriorateInthemeanwhile，withthefurtherreformofthemedicinesysteminourcontryandtheexecutionofthepolicyofbasicmedicarepeoplewillbuymuchmoreOTCmedicineHence，themarketofOTCmedicineinChinaisveryhugeMoreand

4、morephamlaceuticalcorporationshaveputtheirresourcesintothismarketandwanttohaveahighpercentageinthismarketBecausemedicineistheparticularmerchandies，whichrelatedtohealth，thecustomersPayattentiontothebrandofOTCmedicinewhent

5、heybuyitSoPharmaceuticalCorporationshalltakeeffectivemeasuretoSetupthebrandWeCansetupthebrandofOTCmedicineinmanywaysIthinkthatthequalitytheservice，theadvertisingandother’SsalewaysareveryimportantWemustapplythemfreelyandd