旅行社網(wǎng)站營銷競爭力評價研究——以大連市旅行社為例.pdf

1、遼寧師范大學碩士學位論文旅行社網(wǎng)站營銷競爭力評價研究以大連市旅行社為例姓名：張慧申請學位級別：碩士專業(yè)：旅游管理指導教師：何忠誠201204AbstractSincethenineteenninties，thedevelopmentofinternetisspeedyTimeliness，accuracy，economvandothercharacteristicsofinformationdeterminetheInternethas

2、becomeanimporrtantapplicationfieldoftourismindustryInourcountryatpresent，electronlccommercedevelopsrapidlybuthavingsmallproportionoftourismmarket，suggestingthatitsdevelopmentstillhavelargespaceCross—time，multimedia，inter

3、active，highenlclencycharacteristicsofIntemeinthedisseminationofinformation，makethenetworkmarketlngmethodsshowingsomeobviousadvantagescomparedtotraditionalmarketingInthesecasesthetravelagenciesshoulddevelopnetworkmarketin

4、gAtDresentthemostofourtravelservicesarestillintheinitialstageintheappllcatlonotinfl0吼ationtechnology，althoughmoreandmoretravelservicescarryoutthenetworkmarketingthoughtheestablishingtheirownwebsiteorattendingtheprofessio

5、naltounsmwebsitethewebsitesdonotachievethedesiredeffectThequalityofwebsltes1SVeryimpon鋤tinthenetworkmarketing，onlycompetitivewebsitescanattractmorepotentlaluserseventuallytranslateintoactualconsumers，SOastobringprofitsfo

6、rtravelseⅣ1cesSomeresearchonevaluationofmarketingcompetitivenessofTravelwebsitesISVerynecessary耵lispaperintegratesPotter’stheoryofcompetition，thetourismmarketingmeo南，networkmarketingandtravelagencymarketingmanagementtheo

7、ry，whlchconcjudesfiveconstituentdementsofthecompetitivenessofmarketingmarketingconc印tcompetitiveness，marketinginformationcompetitiveness，marketingstrategycomDetitiveneSS，marketingtacticcompetitiveness，marketingexecutionc

8、ompetitlVenessAnalyzingthecontentsandwebmarketingfunctionalfeaturesoftenfamoustraVelwebsltes，thepaperbuildsacompetitivenessindexsystembasedonpreviousresearchBesidesthepaperadoptsanalytichierarchyprocess，Delphimethodtodet

9、erminethewelghtofeachind6xAnEmpiricalStudybythequestionnairemethodresearchesfourtrayelwebsnesm破etingcompetitivenessofDalianThedatafromthesurveyobtainedfourtraVeJagenclesinthewh01ewebsitemarketingcompetitivenessmoreorless

10、，andinthemldtoupperlevelTraVelagencywebsitemarketingcompetitivenessindexlayerofemployeesoftheenterprlsemaIktingconcepts，marketingapprovaldegreeofinnovationeonsciousness，adVenlsmgmoderation，comprehensiveinformation，virtua

11、ltour，onlinepaymentpreferentlalscoredlowbasicallvreftectstheDalianTravelAgencywebsitemarketingcompetitiveness。spresentsituationandtheexistencequestionThereforetheDaliantravelagenciescanenricnseⅣlcetoacllievecompetitivedi