零售企業(yè)發(fā)展自有品牌戰(zhàn)略芻議：以屈臣氏企業(yè)為主要個(gè)案.pdf

1、貴州大學(xué)碩士學(xué)位論文零售企業(yè)發(fā)展自有品牌戰(zhàn)略芻議：以屈臣氏企業(yè)為主要個(gè)案姓名：宗琮申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：張星伍20080601SummaryInoverseas，Privatebrandofretailenterpriseiscalledprivatelabel(PL)’storebrand(SB)ormiddlebrandThemeaningistheretailenterprisegetmatchtheflewp

2、roduct’sdesignofnewfunction，rateandshapethoughcollectedandanalyzedtheconsumer，SinformationthattheneedsofspecifictypeofproductThentheretailenterprisechoseafitmanufactorytoproducethatFinallytheretailenterpriseregisteredthe

3、newproductwithselflabelandse】】itinownenterprisePrivatebrandisextendtoproduceindustryfrombrandbuildoftheretailenterpriseinwhichisdifferentwithproductbrandfromthemanufacturerAnditsnotthebusinessn鋤e0rb啪dintraditionalPrivate

4、brandstrategystudyisanewfieldofresearchThispaperUSeWaston，ScasestudvasmainandothercasesstudytoanalyzetheprivatebrandstrategyAtsametime，usethewayofdocumentanalysisandothercasestudiestotesttheresultThepurposeofthispaperbui

5、ltthetheorysystemthatretailenterprise’SprivatebrandthoughresearchedthecharachteristicsofretailindustryinwhichanalyzedthecaseofWastonwascalTjedouttheprivatebrandstrategySOthatgetthefactorswhicheffecttheretailindustrydevel

6、opingandobstaclesThusgetsomecounterminesFinallyfoundtheresultisprovidestheprivatebrandmodelstochoosebyretailenterpriseandthewayofoperationinChinaKeywords：retailenterprise，privatebrand，enterprisestrategymodels，implementat