企業(yè)戰(zhàn)略下工業(yè)設(shè)計項目管理評估——以某集團產(chǎn)品視覺系統(tǒng)設(shè)計項目評估為例.pdf

1、南京理工大學(xué)碩士學(xué)位論文企業(yè)戰(zhàn)略下工業(yè)設(shè)計項目管理評估——以某集團產(chǎn)品視覺系統(tǒng)設(shè)計項目評估為例姓名：宋亮申請學(xué)位級別：碩士專業(yè)：設(shè)計藝術(shù)學(xué)指導(dǎo)教師：張錫20070701南京理T入學(xué)壩1‘學(xué)位論史企業(yè)戰(zhàn)略下丁業(yè)設(shè)計項目管理評估ABSTRACTSinceenteringWTO，theChinesemarkethasbecomeallinalienablepartofinternationalmarketgraduallyAlotofente

2、rprisescarryonthestrategiccompetitionontheinternationalplatformThispapercombinesthebusinessstrategyfromtheangleofmanageassessmentweputforwardanewkindofframethinkingthatassessingthewholestageofdesignStandonthestrategichei

3、ghtofenterprises，weassesstheprojectwhichstillrunninginenterprisesRegardstrategy’svaluesasthestandardofasSeSSindexsystemBreakthewayoftraditionalvalueassessment；Makethetangiblevalueindexcombinewitlltheintangiblevalueindexo

4、rganicallyThroughtheconcreteassessmenttoproductsappearancecolorsystemdesignprojectofChinaXgroup，wehaveprovedthatthebrandstrategyhasgreatimportanceandguidesignificancetoDesignprojectAssessmentModemmarketandcompetitiveenvi

5、ronmentreallyneedenterprisestopayattentiontotheassessmentofdesign，needenterprisestoscrutinizeassessingfromtheheightofstrategyThedesignprojectmanagementassessguidedbyenterprise’sbrandstrategyisaneffectivewaytocommunicatet

6、heenterprise’sstrategicandproductdevelopmentdirectionOnlyenterprisesusethedetailedassessmentofdesignobject，couldapplythestrategyofenterprisestoallsidesofdesigndevelopmentTheeffeetivedesignobjectassessimpeltherealizationo