我國(guó)開放式基金市場(chǎng)營(yíng)銷策略研究.pdf

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3、etotalscaleoftheinvestmentfundsItisestimatedthattheissuingscaleoftheopenendedfundwillexceed500billionyuanby2005Whilethescaleofthefundassetsincreasesatfullspeed，thevarietyoffundisinnovatingconstantlyFromtheangleofinvestme

4、ntobjective，fundisclassifiedintogrowinguptypefundandincometypefundaccordingtoinvestmenttarget，classifiedintostockfund，bondfundandmoneymarketfundMeanwhile，leverfundandundertakingthefundwillalsoappearinthefundmarketinthene

5、arfutureItisobviousthattheopen—endedfundisdevelopinginanunDrecedentedpaceinChinaAftergoingthroughthehighspeeddevelopmentininitialphaseandlowebblater，thenwanderingupanddown，theChineseopenendedfundpassingbythreeyearsanddev

6、elopingtheunusualroadfacesmoreandmorerealitytestAsquantityoffundincreasesconstantly，theoverseasfundisconstantlyjoiningthecornpetitionoftheChinesemarketthefiercenessOfcompetitionOfthefundmarketcanbewellimaginedInaddition，

7、becausetheChinesestockmarketisdepressingforalongtimeatpresent，theperformanceofthefundisgettingworse，majorityappearloss，causefundsellsharewither，redeemphenomenontakeplaceconstantlyonalargescaleconstantly，inaddition，Thepro

8、pagandaandeducationalworkofinvestorshavenotkeptupwith，distributionofinterestsimbalancedsellingincentivemechanismonacommissionbasistobeperfectorganization，thefundismoreandmoredifficultinmarketingComparedwithcruelfact，them

9、arketingofthefundtradeisstillatthestartingstage，manymarketingtheorieshavenotbeenwellappliedinthefundtradeFacethiscurrentsituation，thistextisthroughthecollectionofthematerials，thecombinationofthoeryandpractice，aimingatput