華爾模具公司的發(fā)展戰(zhàn)略及對策.pdf

1、上海交通大學碩士學位論文華爾模具公司的發(fā)展戰(zhàn)略及對策姓名：向緒平申請學位級別：碩士專業(yè)：工商管理指導教師：史占中20050612DEVELOPMENTSTRATEGYRESEARCHOFVEMTOOLINGLTDABSTRACTVEMToolingLTDmeetsagoodopptunityfexpansionitsbusinesswiththerapidlygrowingspeedoftoolmakingindustrialinChi

2、na.HowevermemeChinatoolmakingenterprisesenterthehighclasstoolmakingindustrial.thenewcomerswillseizeonapartofthemarketingshareinwhichwillbememecompetitiveinthenearfuture.FthesakeofcompetitiveadvantageVEMToolingLTDhastorea

3、lizetheimptanceofdevelopmentstrategyresearchofthecompany.Thisarticleconsistsoffiveparts.ThefirstpartreviewsthegeneralinfmationofVEMToolingLTDthenstatesitsresponsibilitymissionatlastclarifiesthestrategyproblemitfaces.Thes

4、econdpartsystematicallythoughlyanalyzesexternalenvironmentofVEMToolingLTDespeciallytheserviceoftoolmakingindustryenvironmentthedifferencebetweendomestictoolmakingdevelopedcountriestrendoftoolmakingbusinesstechnologydevel

5、opmentthenfocusesonanalysisoftoolmakingcompetitivestatusfromfivecompetitiondrivingfcesdefinedbyMichaelPterfinallydrawtheEFAS(ExternalFactsAnalysisSummary)matrixtosummarizethethreatsopptunitieswhichVEMToolingLTDfaces.Thet

6、hirdpartSystematicallythoughlyanalyzesinternalenvironmentespeciallyitsstrengthsweaknessfromtherespectsoftheresourcescapabilitiesofVEMToolingLtdusesIFAS(InternalFactsAnalysisSummary)matrixtosummarizeitsstrengthsweakness.T

7、hefourthpartusesthetoolofSWOTtoanalyzethestatusthatitfacesbasedontheanalysisresultofEFASIFASthenuseTOWSmethodtofindoutproperstrategybasedontheconsiderationofitsstrengthsweaknessopptunitiesthreat.itusesQSPMtochoosethewhol

8、ecompetitivestrategyofenterprise.VEMToolingLTDshouldexptheircapacityintoolmakingbyextendingitssupplierchaincooperatingwithothertoolmakingpartners.BesidesVEMToolingLtdshallleadstothecostcontrollingstrategywithkeepinghighq