蘋果公司的手機(jī)營銷策略的研究

1、安徽工程大學(xué)機(jī)電學(xué)院畢業(yè)設(shè)計(jì)（論文）本科學(xué)生畢業(yè)論文（設(shè)計(jì)）本科學(xué)生畢業(yè)論文（設(shè)計(jì)）題目蘋果公司的手機(jī)營銷策略的研究學(xué)院專業(yè)市場營銷學(xué)生姓名潘金金學(xué)號312105030220指導(dǎo)教師職稱論文字?jǐn)?shù)11533完成日期2016年3月10日Comment[41]:段落前要空兩格!安徽工程大學(xué)機(jī)電學(xué)院畢業(yè)設(shè)計(jì)（論文）IIResearchonthemobilephonemarketingstrategyofAppleAbstractWiththed

2、evelopmentofeconomypeoplesqualityoflifehasbeengreatlyimprovedthedemfmobilephonesisnolongerasinglecommunicationtoolbutlifesocialofficeintegrationofintelligenttools.SincetheiPhonesince2010officiallyenteredtheChinesemarketc

3、onstantlybyChineseconsumerspursuedsalescontinuetoriseatpresentapplephonesinChinashighendsmartphonemarketsharehasreachedmethan80%.ToobtainsuchresultsinadditiontothequalityofApplephonestechnologyinnovationuserexperienceoth

4、eracteristicsbutalsowiththeAppleCpsnewmarketingstrategyiscloselyrelated.InthispaperthroughthestudyofApplesmobilephonemarketingstrategyanalysisofApplesmobilephonemarketionproductpositioningpointedoutthemaincompetitiveadva

5、ntageofAppleCpiPhone.ThenthroughtheanalysisofApplesmarketingchanneltodeterminetheappleofiPhonemarketingchannelsmarketingstrategy.Finallytheanalysisoftheapplemobilephonemarketpromotionstrategytheeffectiveoperationoftherea