營口銀行沈陽分行營銷策略研究.pdf

1、大連理工大學(xué)碩士學(xué)位論文營口銀行沈陽分行營銷策略研究姓名：胡遠(yuǎn)洋申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：董大海20091213營口銀行沈陽分行營銷策略研究TheResearchofYingkouBankShenyangBranch’SMarketingStrategyAbstractWi協(xié)thefurtheropeningofChinasfinancialmarket，bankingcompetitionintensifies，and

2、foreignbanksinflux，Chinesebankingismulti—layeredinthepatternofcompetitionInthefiercemarketcompetition，YingkouBankShenyangBranchrealizesthatmarketingdevelopmentplaysamoreandmoreimportantroleYingkOUBankShenyangBranchintrod

3、ucingthemarketingtheoriesandideaswhileinpractice，butstillexistmanyproblemsinmanagementbymeansofmarketingYingkouBankShenyangBranch’ScurrentmarketingideaandbehaviorwhichcallnotadapttotheneedofthecompetitioninfluenceYingkou

4、BankShenyangBranch’Scompetitionability，profitandimageThispaperfirstlyintroducesthebackgroundandsignificanceoftheresearch，andthenreviewstheconceptofmarketing，commercialbankoftheconceptofmarketing，expoundsthemarketingconce

5、ptchangeInthetheoreticalbasis，themarketingenvironmentisanalyzedthroughtheanalysisofmarketingsituationandthekeycompetitorsinShenyang，wediscovertheadvantageanddisadvantage，theopportunitiesandthreatsofYingkouBankShenyangBra

6、nchFurthermore，weinvestigatethemarketingsegmenttargetmarketselectionandmarketingpositionFinallygiveYingkouBankShenyangBranchsuggestionsaboutnewmarketingstrategiestoachievethecompetitiveadvantageinthebankingindustryThisre

7、search’SresultCanhelpYingkouBankShenyangBranchinnovatemarketingstrategy，improvingthecompetitiveadvantage，makingYingkonBankShenyangBranchimproveitsprofitability，andgetsuccessinthebankingindustryKeyWords：CommerciatBank；Cor