酒店《月度媒體人員午餐會(huì)》培訓(xùn)活動(dòng)綱要

1、AHOTELXXX大酒店大酒店TRAININGACTIVITYOUTLINE培訓(xùn)活動(dòng)綱要培訓(xùn)活動(dòng)綱要Task任務(wù)：任務(wù)：MonthlyPressLuncheon月度媒體人員午餐會(huì)月度媒體人員午餐會(huì)Code序號(hào)：序號(hào)：OHSMMCC012Objectives目的：目的：Attheendofthissessioneachtraineewillbeabletoknowhowtoconductmonthlypressluncheonprofes

2、sionallyefficiently.課程結(jié)束后，每人學(xué)員都能夠掌握怎樣專業(yè)高效地組織月度媒體人員午餐會(huì)。Stard標(biāo)準(zhǔn)：標(biāo)準(zhǔn)：1.TheMarketingCommunicationsManagerwillganisethePressLuncheononmonthlybasis.公關(guān)部經(jīng)理每月組織一次媒體人員午餐會(huì)。2.PressLuncheonistobeganisedwithproperplanningcarefulionofin

3、vitees.舉行午餐會(huì)之前應(yīng)做好充分準(zhǔn)備并邀請(qǐng)相關(guān)的媒體人員。3.Eachattendantwillbeprovidedwiththemostrecentbrochures.與會(huì)者都將收到最新的宣傳資料。4.Thedatehastobecarefullyedtoencouragemaximumturnuptoavoidcompetitionagainstanothereventfunctioninthecity.仔細(xì)選擇午宴日期以便受

4、邀的媒體工作人員都可以參加，避免與本地的其他活動(dòng)沖突。5.ThePolicy&ProceduresofEntertainmentapplies.應(yīng)遵守宴請(qǐng)的程序。Resources培訓(xùn)器材：培訓(xùn)器材：Whiteboardwithmarkpen白板、馬克筆Method培訓(xùn)方式培訓(xùn)方式TrainingSteps培訓(xùn)步驟培訓(xùn)步驟Time時(shí)間時(shí)間BuzzIntroducebrieflyonwhatisthemonthlypress20Minut

5、estheattendantstocheckifpickupserviceisrequired.如果需要的話，公關(guān)部助理應(yīng)與受邀者確認(rèn)是否需要接車服務(wù)。8.TheGeneralManagerDirectofSales&MarketingtheMarComManagerwillmeetgreeteveryattendantuponarrival.9.總經(jīng)理、市場(chǎng)銷售總監(jiān)以及公關(guān)部經(jīng)理將親自迎接問(wèn)候受邀媒體人員10.MarComCodina

6、twilladvisetheoutletmanageruponguestarrival.公關(guān)部助理在受邀媒體人士到達(dá)時(shí)通知餐廳經(jīng)理。11.TheconsumptionoffoodbeveragewillbeinlinewithEntertainmentPolicysimilarpolicyissuedbyFinancialController.餐飲消耗量要按照宴請(qǐng)政策及由財(cái)務(wù)總監(jiān)簽發(fā)的相關(guān)規(guī)定。12.TheMarComManagerwi

7、llseekfeedbackcommentson:a.Hotelservicefacilityb.RecentPromotionc.Competitiond.Latesttrendinlocalmedia公關(guān)部經(jīng)理負(fù)責(zé)收集反饋及建議：a.飯店服務(wù)水平及設(shè)施。b.最新的促銷活動(dòng)。c.競(jìng)爭(zhēng)對(duì)手活動(dòng)d.本地媒體的最新動(dòng)態(tài)13.TheMarComManagerwillseetheguestoffondeparture.公關(guān)部經(jīng)理在午宴后將親自送