中國男裝品牌個性影響因素研究——以柒牌男裝為例.pdf

1、浙江理工大學碩士學位論文中國男裝品牌個性影響因素研究——以柒牌男裝為例姓名：王曉艷申請學位級別：碩士專業(yè)：企業(yè)管理指導教師：陳麗清20090301AbstractOverrecentyears，inthecontextofthesustainedandrapiddevelopmentofthenationaleconomyandintegrationoftheglobaleconomy，thereexistsarapidincrease

2、indemandforgarmentandforgarmentexportathomeThegarmentinChinadevelopsrapidly，formingthreepi1largarmentindustryclustersathome：Zhejiang，F(xiàn)ujianandGuangzhou，inadditiontoabatchofrepresentativebrandsincludingZhejiang’SFirs，Youn

3、gorandBaoxiniaoOXINIAO，F(xiàn)ujian’SSeptWolvesandLilang，andGuangzhou’SVERSINO，DIKENIandVASTO，andSOonNevertheless，theinternationalizationofdomesticmarketandentryofmanyoverseasbrandssuchasBOSS，VERSACEandDUNHILLincreasinglysharp

4、enthecompetitionofthedomesticgarmentmarket，especiallymen’SwearmarketFacingthecruelcompetition，itisveryimportanttoshapethepersonalityofproductsinordertowinthecompetition，maintainandincreasetheirmarketsharesFirstly，inthepa

5、rtoftheoryderivation，thepaperreviewsonthedevelopmentofbrandpersonalitySecondly，itanalyzesthecurrentsituationandproblemsofthechinesemen’SwearenterpriseAndthenproposethereasonsofgetintotuoble——P’lackofbrandpersonalityFinal

6、ly，itdoespositivestudyaboutthefactorofimpactonthemen’SbrandpersonalityshapingThroughspecificexamples，itillustratesindetailhowtoshapethebrandpersonalityThethesiStuiestoprovidemoretheoreticalguidanceanalpraolicalexamplesto