中國人保柳州分公司網(wǎng)絡營銷策略

1、編號： 畢業(yè)論文 畢業(yè)論文課 題： 中國人保柳州分公司 中國人保柳州分公司 網(wǎng)絡營銷策略 網(wǎng)絡營銷策略 院 （系） 商學院 專 業(yè)： 電子商務 學生姓名： 鄧 馨 學 號： 0600530104 指導教師單位： 商務系 姓

2、名： 隋 智 勇 職 稱： 副 教 授 題目類型 （ B ） A:理論綜述型 B:專題研究型 C:調查報告型 D:方案設計題目來源 （ 2 ） (1) 與教師立項科研課題掛鉤(2)自選課題2010 年 6 月 10 日AbstractWith the gradual popularization of the network and in-depth peopl

3、e's daily life, network security emerges as the times. In the increasingly integrated global economy environment, the foreign insurance companies entered, the major insurance companies of our country have brought gre

4、at impact. Insurance companies rely on information technology, network marketing is gradually carried out will greatly enhance their own competitiveness. However, China's insurance industry in the development of insu

5、rance, insurance claims procedures and dangerous condition of service capabilities far and foreign large insurance group. Continue to use the traditional marketing operation, China insurance Companies have been unable to

6、 develop their own competitiveness. Only by strengthening the concept of business and technical innovation, make full use of electronic means in order to keep up with the pace of the international insurance market. This

7、five-part Liuzhou Branch of China People's Insurance Network Marketing to carry out a theoretical study and the status of their online marketing strategy to make some improvements. The first part discusses the insura

8、nce industry in network marketing must choose: the network marketing concept, features, Network Marketing and Promotion of the enterprise. The second part elaborates the concept of network coverage and traditional insura

9、nce marketing process, including the traditional insurance business processes, claims process and the premium payment process; and property insurance in China further elaborated the status of network marketing. The third

10、 analysis the Liuzhou Branch of China People's Insurance Marketing in carrying out the inadequacies that exist, mainly in: PICC Liuzhou branch of the slow e-commerce platform , the safety hazards exist; online insura

11、nce products and services online brand presence and influence of defects in low. The fourth part: in allusion to the problems of liuzhou branch’s network marketing develop process , we put forward to some solutions and s