SM人壽保險(xiǎn)公司營(yíng)銷員職業(yè)穩(wěn)定性管理研究.pdf

1、II目錄1.緒論.........................................................................................................................11.1選題背景與研究意義..............................................................................

2、.......11.1.1選題背景...............................................................................................11.1.2研究意義...............................................................................................11.

3、2研究思路與研究方法.....................................................................................21.2.1研究思路................................................................................................21.2.2研究方法.........

4、......................................................................................21.3研究?jī)?nèi)容........................................................................................................32.相關(guān)理論...............

5、..................................................................................................42.1壽險(xiǎn)營(yíng)銷的相關(guān)理論.....................................................................................42.1.1壽險(xiǎn)營(yíng)銷概述............

6、...........................................................................42.1.2壽險(xiǎn)個(gè)人代理人的法律定義................................................................42.1.3個(gè)人代理制的營(yíng)銷理論...............................................

7、.........................42.2人力資源管理的相關(guān)理論..............................................................................52.2.1營(yíng)銷員的素質(zhì).......................................................................................52.

8、2.2營(yíng)銷員的選拔.......................................................................................52.2.3營(yíng)銷員的教育培訓(xùn)...............................................................................62.2.4營(yíng)銷員的激勵(lì)和薪酬................

9、............................................................62.3現(xiàn)行壽險(xiǎn)營(yíng)銷員職業(yè)穩(wěn)定性管理解析..........................................................62.3.1職業(yè)穩(wěn)定性管理的基本內(nèi)涵................................................................

10、62.3.2壽險(xiǎn)公司營(yíng)銷員管理組織形式............................................................72.3.3壽險(xiǎn)營(yíng)銷員職業(yè)穩(wěn)定性管理解析........................................................73.SM人壽保險(xiǎn)公司營(yíng)銷員職業(yè)穩(wěn)定性管理主要現(xiàn)狀........................................

11、......93.1SM人壽保險(xiǎn)公司簡(jiǎn)介...................................................................................93.2SM人壽保險(xiǎn)營(yíng)銷員構(gòu)成..............................................................................103.3SM人壽保險(xiǎn)營(yíng)銷員職業(yè)穩(wěn)定性管理現(xiàn)狀.

12、..................................................103.3.1SM人壽營(yíng)銷員管理特點(diǎn)和問(wèn)題.........................................................103.3.2SM人壽營(yíng)銷員職業(yè)穩(wěn)定性現(xiàn)狀.........................................................113.4SM人壽保險(xiǎn)營(yíng)銷員

13、職業(yè)穩(wěn)定性問(wèn)題導(dǎo)致的后果.......................................123.4.1經(jīng)濟(jì)損失方面.....................................................................................123.4.2信任度受損方面.........................................................