公司品牌聯(lián)想驅(qū)動顧客信任的機(jī)制研究.pdf

1、河北工業(yè)大學(xué)碩士學(xué)位論文公司品牌聯(lián)想驅(qū)動顧客信任的機(jī)制研究姓名：龐濤申請學(xué)位級別：碩士專業(yè)：企業(yè)管理指導(dǎo)教師：劉宏201012公司品牌聯(lián)想驅(qū)動顧客信任的機(jī)制研究iiSTUDYOFTHEMECHANISMOFCOPPATEBRASSOCIATIONDRIVINGCUSTOMERTRUSTABSTRACTWithcompetitionincreasingthediffererncebetweenproductsserviceshavebee

2、ndilutedthedevelopmentofmarketeconomymakecustomersgetmepromotiononthecognitiveabilitywhenproductsservicestakemeattentiontothecompanywhichprovidingproductsservicesiswhatakindofenterpriseattachimptanceonthehigheroverallima

3、geincreasingly.Asthewholeestablishingdirectrelationshipwithcustomersthetotalbrhasbeenattachenbyacademicbusiness.“Cpatebrsassociation“asafinalsetofbrhelpthecompanymakediffierenceinthelargenumberofcompetitsproduceparticula

4、rimaginationincustomersthecompanyscognitivestatusfromcustomersdirectlyaffectedcustomerstobuyproductsintentions.Goodcompanybrhasbecometheoverallcpatestrategyfsustainablinganimptantsourceoncompetitiveness.Inthisviewwehachl

5、etheresearchrelatedtocpatebranalysethebridentifyingcpateimageotherrelatedconceptsdefinedtheimplicationsdimensionofthe“company“br.onthisbasisestablishthemodelofacpatebrassociationdrivingthecustomertrustexplesthedrivingmec

6、hanismofthecompanybrsassociationdrivingthetrustsolutetheprombleofthebluronthecpatebr’conceptlockofthestudyofthoserelationshipbrcustomer.Thisresearchverifyfixedthetheymodelbyempiricalstudiesofthequestionnaireapproach.Appl

7、yspss137.0analysistooltothestatisticalanalysisomthesurveyofthebasicdatathetestresultsindicatethattheinstitutewithaquestionnaireiscrediblevalid.Thenbystructureequationmodelusethelisrel8.70analysissoftwaretotesttheestablis

8、hingtheymodelresearcheachpotentialrelationshipbetweenvariablesproposetomaketheanalysisofthemodelcrectthentestthedrivingmechanismaboutacpatebrassociationdrivingthetrust.Throughresearchanalysiswegetthreeachievementoftheres