寧夏A企業(yè)競(jìng)爭(zhēng)環(huán)境分析及營(yíng)銷體系構(gòu)建研究.pdf

1、獨(dú)創(chuàng)性聲明本人聲明所呈交的論文是我個(gè)人在導(dǎo)師指導(dǎo)下進(jìn)行的研究工作及取得的研究成果。盡我所知，除了文中特別加以標(biāo)注和致謝的地方外，論文中不包含其他人己經(jīng)發(fā)表或撰寫過(guò)的研究成果，也不包含為獲得寧夏大學(xué)或其它教育機(jī)構(gòu)的學(xué)位或證書而使用過(guò)的材料。與我一同工作的同志對(duì)本研究所做的任何貢獻(xiàn)均已在論文中作了明確的說(shuō)明并表示了謝意。黜齜笏＼時(shí)間：歹矽，多年，月歹口日關(guān)于論文使用授權(quán)的說(shuō)明本人完全了解寧夏大學(xué)有關(guān)保留、使用學(xué)位論文的規(guī)定，即：學(xué)校有權(quán)保留

2、送交論文的復(fù)印件和磁盤，允許論文被查閱和借閱，可以采用影印、縮印或掃描等復(fù)制手段保存、匯編學(xué)位論文。同意寧夏大學(xué)可以用不同方式在不同媒體上發(fā)表、傳播學(xué)位論文的全部或部分內(nèi)容。(保密的學(xué)位論文在解密后應(yīng)遵守此協(xié)議)研究生簽名：導(dǎo)師簽名：時(shí)間：多汐，歹年廠月矽日時(shí)間：豳穆年JJla咱AbstractWolfberryasafamouslocalspecialproductinNingxiaProvincewitllitslonghistor

3、yofhealthculture，uniquehealtheffectsandmedicinalvalue，haslongbeenfavoredbyconsumers。NomatterNingxialocalsgoouttovisitfriends，oroutsiderscometoNingxiaforbusinesstravel，theyinevitablycarrysomeChinesewolfberryaspresent，whic

4、hisahndofetiquetteandcustomformanyyearsHoweverforvariousreasons，notlikePu’erteainYurmanandCordycepssinensisinQinghai，whicharepopularasahighendproduct，wolfberryintheSalTleasagriculturalproductsoflocaladvantagesandcharacte

5、ristics，isonlyfamiliartopeopleasstallgoodsovertheyears黝thecontinuedrapiddevelopmentofnationaleconomyandtheremarkableimprovementofpeople’Sconsumptionlevel，peoplepaymoreandmoreattentiontofoodsafetyandhealthinrecentyearsMea

6、nwhile，theoriginalecologicalagriculturalproducts，whicharefarawayfromthemodeminduslrialstate，somemore，havesignificanthealtheffects，aregraduallyacceptedandtrustedbypeopleACompanywhichisanewlyformedwolfberryproductioncompan

7、yinNingxiahastofacemanychallenges，suchashowtostandoutintheseverelycompetitiveagriculturalmarket，tomaketheirownbrandcharacteristicshowtOmakethelowaddedvaluewolfberryproductsinordertolcadthedevelopmentofthewholeindustrythr

8、oughthemarket—orientedmodeofoperation111eabovecontentwillbethefocusofthispaperInthisPaDerthePESTmodelandtheFiveForcesmodelareusedtoanalysisanddetaileddescribedthecompetitiveenvironment，themarketingsystemstatus，andtheexis

9、tedproblemsofACompanyinNingxiaFurthermore，byreferringtothedomesticandforeignadvanceda鰣culturalenterprisemarketorientedoperationexperience，themethodsfortheconstructionofmarketingsystemofACompanyisultimatelydeterminedConcl

10、usion：InordertoachievethestrategicobjectivesofACompanyandtoenhanceitsmarketcorecompetitiveabilitytheoperationofthemarketconceptofmodemagiculturalenterpriseshouldbeintegratedwiththeactualsituationofACompanytodevelopbusine

11、ssdevelopmentgoalsfromastrategicheightAtthesametime，specialattentionshouldbepaidtoabsorbandlearnfromtheexpedenceandlessonsofdomesticsuccessofagriculture—relatedenterprisesKeywords：Thecompetitiveenvironment，Marketingsyste