老年人消費(fèi)決策風(fēng)格及其與自我概念的關(guān)系.pdf

1、山東師范大學(xué)碩士學(xué)位論文老年人消費(fèi)決策風(fēng)格及其與自我概念的關(guān)系姓名：韓利群申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：應(yīng)用心理學(xué)指導(dǎo)教師：高峰強(qiáng)20090410山東師范大學(xué)碩士學(xué)位論文AbstractConsumptiondecisionmakingmeanstheconsumercarefullyevaluatessomecommoditybrandortheattributeoftheservice，andcarriesontheprocessofth

2、ereasonablechoiceConsumer’Sdecision—makingstylereferstoamentalorientationcharacterizingconsumer’sapproachtomakingchoicesItgenerallyincludesperfectionistandhighlyqualityconsciousorientation，brandconsciousandpriceequalsqua

3、lityorientation，noveltyandfashionconsciousorientation，recreationalandhedonisticorientation，priceconsciousandvalueformoneyorientation，impulsiveandcarelessorientation，confusedbyoverchoiceorientationandhabitualandbrand—loya

4、lorientationAsthedevelopmentofthemarketeconomyconsumerdecisionmakingstyleshadarousedresearchersattentionEspeciallyinrecentyearsintothe21stcenturyChinaisnowundergoingagingsociety；Wehavethelargestoldconsumermarketinginthew

5、orldbecauseoftheenorlnousseniorcitizenSo，theoldconsumerdecisionmakingstyleshadarousedresearchersattentionHoweversuchkindofstudyinChinastillisinthebeginningphase，especiallytheinfluentialfactorsoftheoldconsumerdecisionmaki

6、ngstylesThus，it’sverysignificanttoworkoutconsumerdecisionstylequestionnairewhichissuitableto0111“ChineseoldpeopleundertheChineseculturalbackgroundinlightwithgeneralforeignonesThepurposeofpresentstudyistoworkoutthedimensi

7、onalityandtablesoftheoldpeople’SconsumptiondecisionstyleItalsoexploresthevarietiesofsex，age，lifeofstyle，expenseoflife，etc，anditsselfconcept’Sinfluenceonitinoldpeople’sconsumptiondecisionmakingstyleThisstudyisthroughquest

8、ionnaireinvestigationwayexploratoryfactoranalysis，confnmatoryfactoranalysis，analysisofvarianceandlinearregression，etc，andWegetthefollowingconclusions：1Exploratoryfactoranalysisandconfirmatoryfactoranalysisindicatetheoldc

9、onsumptiondecisionmakingstyleamounthavefivefactors，namelyperfectionistandbrandorientation，noveltyandfashionconsciousorientation，recreationalandhedonisticorientation，confusedbyoverchoiceorientation，andpriceconsciousandval

10、ueformoneyorientationThescaleisreliableandavailableSotheoldconsumptiondecisionmakingstyleisdifferentfromtheConsumerdecision—MakingStyleInventoryCSI2Therearesignificantdifferencebetweenmaleandfemaleonnoveltyandfashioncons