針對(duì)餐飲業(yè)中臺(tái)灣美食文化開(kāi)發(fā)的顧客經(jīng)驗(yàn)概念模型外文翻譯

1、<p><b>　　中文2800字</b></p><p>　　出處：2010 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)</p><p><b>　　外文原文一：</b></p><

2、;p>　　Developing A Consumer Experience Conceptual Model for the Taiwanese Fine Food Culture in the Restaurant Industry</p><p>　　Ching-Yu Lien; Shu-Hwa Hsiao; Chih-Wen Huang</p><p>　　Abstract -

3、 Since the consumption style change, the Experience Economy era is coming now in Taiwan. Taiwan is a paradise of the fine food and owns diversified dietary cultures. It becomes one of the most important dietary cultures

4、in the world. In recent researches, there are few studies are done from the decision-making viewpoints of the consumers to explore their experiences and feelings towards the Taiwanese Fine Food Culture. Therefore, this s

5、tudy aims to explore the experiences and feelings </p><p>　　Keywords - Consumption experience, experiential modules, restaurant industry, Taiwanese fine food culture</p><p>　　I. INTRODUCTION<

6、/p><p>　　According to the statistics from Taiwan Tourism Bureau Ministry of Transportation and Communication in 2009, fifty-two percent of international tourists indicated their visiting purposes were sightseei

7、ng and eating Taiwanese “fine food”.Fine food was the major reason to attract the tourists coming to Taiwan. Taiwan is a paradise of the fine food and owns diversified dietary cultures. It becomes one of the most importa

8、nt dietary cultures in the world. The number of new immigrants is increasing re</p><p>　　Since the consumption style change, the Experience Economy era is coming now in Taiwan. Schmitt Proposes the complete

9、concept of “experiential marketing”,which means that creating the wonderful and wholesome consumer experience for the consumers and also creating the value added for the consumer.</p><p>　　The high economic

10、growth in Taiwan has provided the people a higher level demand on the diet and also increased the people the contact opportunity of the fine diet culture. In recent years the Taiwanese fine food culture has received inte

11、rnational gazes gradually. Understanding the conceptive meaning of consumer experience of the Taiwanese fine food culture in the Taiwanese restaurant industry is urgent, that is also the main motivation which this study

12、wants to discuss. In addition, in the rela</p><p>　　Based on the above research motivations, the objectives of this study are proposed as follows:</p><p>　　1) To organize the conceptual meaning

13、of the Taiwanese fine food culture in the restaurant industry.</p><p>　　2) To develop a consumer experience conceptual model</p><p>　　for the Taiwanese fine food culture in the restaurant indust

14、ry.</p><p>　　II. LITERATURE REVIEW</p><p>　　The theoretical meaning of the consumption experience of the Taiwanese fine food culture is belongs to one kind of consumption behavior processes incl

15、uding the entire consumption to experience and savor the diet. The Taiwanese fine food has the multicultural distinctive quality in the world. In recent years in the diet culture, esthetics art, the tourism and leisure,

16、the experience marketing and related research areas have become emerging and are important research subjects. Therefore, this stud</p><p>　　Taiwanese Fine Food Culture in the Restaurant Industry</p>&

17、lt;p>　　Scarpato thinks that fine food (gastronomy) has two kinds of annotations. The first one puts it briefly is“enjoy the best food and the drink”which is likely “the Delicious art”(the art of good eating).Another e

18、xplanation is that it may reflect the cooking and food. Tellström, Gustafasson, and Mossberg think that the fine food is one kind of native culture foundation which is similar to the part of the region cultural heri

19、tage. But according to the definition from Taiwan Ministry of Economic Affa</p><p>　　The culture is one kind of the characteristics of the society which has many behaviors related, including the preferences

20、of food, the dress, the language, the family structure and the common joint with the regions. Long stated that the culture represents the race and the national identifications. Food is the most that can reflect the diffe

21、rences between the different cultures.</p><p>　　From the above the review of literatures, this study defines the Taiwanese fine food culture as one kind of fine food culture innovation system which is develo

22、ped by the foundation of the tea and drinks, the snack, the ingredients, and the diets that commonly found in various traditions in Taiwan and fuse with the various country diets, customs and cultures. Fusing Taiwanese n

23、ative fine food and multi-dimensional fine food cultures helps to decide the way of dining and the degree of the fondness</p><p>　　Consumption Experience</p><p>　　The formation of the experience

24、 is related to the external stimulation, the experience motives of the consumer, the anticipated experience and so on. In recent years, some scholars believe that experience is not only the satisfactions of the consumer

25、which is not the single item appraisal, it even is also a complex process, which contains many variables influencing experiences, and the development of the experience will continue . Williams applies the 3Fs in the hosp

26、itality industry and discover</p><p>　　Schmitt reveals that the consumption is a threestage process, which is composed of the stimulation, the process, and the result. Therefore, to provide the restaurants t

27、hat serve the Taiwanese fine food primarily, the main point should be emphasized its whole service satisfaction during the dining. It is also the entrepreneur take seriously to give the feeling and experience of the cons

28、umers during “the service process”.</p><p>　　Based on the above discussion, from the angle of consumption experience, it may induce the consumption experience during “the service process”. Based on the above

29、 discussion, from the angle of Consumption experience, it may induce the consumption Experience is one kind of “the stage-like process”. Therefore, this study carries on the consumption experience from the viewpoint of t

30、he consumer for the experience process of the Taiwanese fine food. It is divided into three stages: perceived process </p><p>　　In the discussion of the Taiwanese fine food culture from the viewpoint of cons

31、umption experience the main point is how to put the essential factors of the experience like cognition, emotion, social relations and the behavior response into the consumption process and point out that which one is the

32、 key point can let the consumer feel the consumption experience in the Taiwanese fine food culture to be able to promote the service quality in the restaurant industry or related industries the degree </p><p&g

33、t;　　III. RESEARCH METHODS AND DATA COLLECTION</p><p>　　Most of the researches on the dietary cultures mainlyuse qualitative research method. Therefore, this study applies qualitative analysis to explore the

34、consumption experiences of the consumers towards the Taiwanese fine food culture and develop a consumer experience conceptual model for the Taiwanese fine food culture in the restaurant industry. </p><p>　　T

35、his study uses ATLAS.ti software to analyze the data. The recorded data were transcribed prior to the analysis stage. Based on the above literature reviews, the researchers organize the conceptual connation and use them

36、to develop a coding</p><p><b>　　theme.</b></p><p>　　IV.RESULTS</p><p>　　The following sections address the findings from interviews with consumers.</p><p>　

37、　Demographic Information</p><p>　　The schedule for the interviews was from January fourteenth to twenty-sixth of 2010. The total number of the interviewees is 18 persons who come from the north, the middle a

38、nd south areas. There are 11 males and 7 females. The average monthly salary is NT$26,300. Around 66.67 percent of the interviewees are working in the service industry.</p><p>　　B. Connation of Taiwanese Fin

39、e Food Culture in the Restaurant Industry</p><p>　　As Table 1 shown, among the eighteen interviewees, 66.67 percent of them think that night market culture and catering culture are the representatives among

40、the Taiwanese fine food culture. Half of the interviewees think that is snack culture.</p><p>　　C. Experiences in the Consuming Process of the Taiwanese Fine Food Culture in the Restaurant Industry</p>

41、<p>　　Table 2 summarizes the experiences of the interviewees in the consuming process of the Taiwanese Fine Food Culture, which include sense, feel, think, act and relate experiences.</p><p><b>

42、　　TABLE 2</b></p><p>　　EXPERIENCES IN THE CONSUMING PROCESS OF THE TAIWANESE FINE FOOD CULTURE</p><p>　　V. DISCUSSION AND CONCLUSION</p><p>　　This study establishes an innovat

43、ion academic theory of the conceptive construction to unify the fine food culture and the consumer experience in the Taiwanese restaurant industry. This study also tries to cross different spheres of subjects such as the

44、 diet culture, the consumer behavior and experience marketing. By the conceptive definition of fine food culture in the Taiwanese restaurant industry and with the conceptive meaning of consumer experience for the Taiwane

45、se fine food in the Taiwane</p><p>　　Therefore, this study suggests that developing and verifying a quantification questionnaire meter of consumer experience for the Taiwanese fine food culture in the restau

46、rant industry in the future to provide the government and entrepreneurs in the restaurant industry the important references relating to the sales strategic plan on Taiwanese local fine Food culture.</p><p>&

47、lt;b>　　譯文一：</b></p><p>　　針對(duì)餐飲業(yè)中臺(tái)灣美食文化開(kāi)發(fā)的顧客經(jīng)驗(yàn)概念模型</p><p>　　摘要-由于消費(fèi)方式的改變，在臺(tái)灣，體驗(yàn)經(jīng)濟(jì)的發(fā)展讓人們逐漸步入了另一個(gè)全新的時(shí)代。臺(tái)灣是精美食物的天堂，它擁有多樣化的飲食文化。在世界上它成為一項(xiàng)最重要的飲食文化。在最近的研究中，從決策觀點(diǎn)來(lái)看消費(fèi)者在臺(tái)灣美食文化可以發(fā)掘自己的經(jīng)歷和感受，目前很少有研究

48、完成。因此,本研究的目的是對(duì)臺(tái)灣美食文化探索的記憶和情緒的品牌，臺(tái)灣美食文化嘗試在餐飲業(yè)開(kāi)發(fā)一種體驗(yàn)消費(fèi)概念模型。為達(dá)到目的,本研究利用定性分析以及訪問(wèn)18個(gè)消費(fèi)者來(lái)收集資料，這個(gè)研究得出一個(gè)結(jié)論，“體驗(yàn)價(jià)值”，臺(tái)灣美食文化除了美國(guó)許密特(1999)經(jīng)驗(yàn)的模塊外還包括消費(fèi)經(jīng)驗(yàn)的模塊。</p><p>　　關(guān)鍵詞-消費(fèi)經(jīng)驗(yàn)，經(jīng)驗(yàn)?zāi)K，餐飲行業(yè)，臺(tái)灣美食文化</p><p><b>

49、　　一． 引言</b></p><p>　　在2009年據(jù)臺(tái)灣旅游局的交通及通訊部門的統(tǒng)計(jì)，52%的國(guó)際游客表示喜歡觀光時(shí)吃掉的臺(tái)灣“美食”。美食是吸引游客到臺(tái)灣的主要原因。臺(tái)灣是一個(gè)擁有精美的食物和多樣化的飲食文化的天堂。它成為世界上一項(xiàng)最重要的飲食文化。最近，新移民的數(shù)量越來(lái)越多，因?yàn)榇罅康耐鈬?guó)新娘和來(lái)自泰國(guó)、越南、印尼的勞動(dòng)力，臺(tái)灣的食物就融合了南亞的食物。</p><p&g

50、t;　　由于消費(fèi)方式的轉(zhuǎn)變，人們步入了一個(gè)全新的經(jīng)濟(jì)時(shí)代。施密特提出了完整的 “體驗(yàn)營(yíng)銷”的概念，大意為為消費(fèi)者創(chuàng)造奇妙，衛(wèi)生的體驗(yàn)消費(fèi)，為消費(fèi)者“創(chuàng)造”的價(jià)值增值。</p><p>　　在臺(tái)灣的高速經(jīng)濟(jì)增長(zhǎng)提供了人們要求一個(gè)更高的水平飲食，增加了人們接觸機(jī)會(huì)罰金的飲食文化。近年來(lái),臺(tái)灣美食文化已經(jīng)收到國(guó)際期望正在逐漸增加。概念理解的意思為消費(fèi)者體驗(yàn)臺(tái)灣的美食文化在臺(tái)灣餐飲業(yè)很緊迫，這也是研究報(bào)告想要討論的主要?jiǎng)?/p>

51、機(jī)。另外,在臺(tái)灣的對(duì)飲食文化的相關(guān)研究進(jìn)行中,他們中的大部分還強(qiáng)調(diào)當(dāng)?shù)夭煌娘嬍澄幕吐糜谓?jīng)驗(yàn)的食物。然而，有一些已經(jīng)從消費(fèi)者的觀點(diǎn)研究探討他們對(duì)臺(tái)灣美食文化餐飲業(yè)的經(jīng)驗(yàn)和感情。與此同時(shí)，也有一些臺(tái)灣美食文化各個(gè)領(lǐng)域的相關(guān)研究，在國(guó)內(nèi)和國(guó)外的消費(fèi)者行為,經(jīng)驗(yàn)營(yíng)銷。這是在這項(xiàng)研究中的另一個(gè)動(dòng)機(jī)。</p><p>　　在此基礎(chǔ)上的研究動(dòng)機(jī)本文提出了如下摘要：</p><p>　　臺(tái)灣人在美食文

52、化餐飲業(yè)組織概念的意義。</p><p>　　為臺(tái)灣美食文化餐館里的工業(yè)開(kāi)發(fā)一種體驗(yàn)消費(fèi)概念模型。</p><p><b>　　二．文獻(xiàn)回顧</b></p><p>　　臺(tái)灣經(jīng)驗(yàn)的美食文化的歸屬為理論意義消費(fèi)的一種過(guò)程,包括整個(gè)消費(fèi)經(jīng)驗(yàn)和品味的飲食的消費(fèi)行為。臺(tái)灣美食在世界上具有多元文化的獨(dú)特品質(zhì)。近年來(lái)在飲食文化，美學(xué)藝術(shù)，休閑旅游用品，經(jīng)驗(yàn)

53、營(yíng)銷及相關(guān)研究領(lǐng)域已經(jīng)成為新興經(jīng)濟(jì)體和重要的研究對(duì)象。畢竟，本研究將討論相關(guān)文獻(xiàn)“臺(tái)灣美食文化產(chǎn)業(yè)在餐館里”和“消費(fèi)體驗(yàn)”如下：</p><p>　　A.在餐館里的臺(tái)灣美食文化</p><p>　　Scarpato認(rèn)為精美食物(搭配)的兩種注釋。第一個(gè)把它簡(jiǎn)單的描述為“享受最好的食物和飲料”（吃的藝術(shù)）。另一個(gè)的解釋是,它也可能反映了烹飪和食物。Tellström，Gustafa

54、sson，and Mossberg認(rèn)為這精美的食物是一種本土文化的基礎(chǔ)，類似部分地區(qū)的文化遺產(chǎn)。但根據(jù)外交部臺(tái)灣經(jīng)濟(jì)事務(wù)的定義，它定義了臺(tái)灣美食譬如“茶和酒類，小吃，原料，和飲食,在臺(tái)灣普遍存在融入了外國(guó)的文化或食物材料的各種傳統(tǒng)”。</p><p>　　文化是一種與許多行為相關(guān)，對(duì)社會(huì)有責(zé)任感的特點(diǎn)，包括對(duì)食物，穿著，語(yǔ)言，家庭結(jié)構(gòu)，和共同聯(lián)合的地區(qū)。Long 指出，種族和文化所代表的國(guó)家識(shí)別。食物是最能體現(xiàn)不

55、同的文化之間的差異。</p><p>　　從上面的文獻(xiàn)回顧，本研究定義了臺(tái)灣美食文化在臺(tái)灣作為一種茶和飲料，零食，原料，飲食普遍存在于多方面的和融合傳統(tǒng)與不同的國(guó)家飲食、風(fēng)俗和文化的美食文化創(chuàng)新系統(tǒng)的發(fā)展基金，決定融合臺(tái)灣本土美物和多元化的美食文化的決定有助于決定餐廳的方式和喜愛(ài)的程度。區(qū)域文化聯(lián)合了精美的食物和特點(diǎn)有助于開(kāi)發(fā)完全不同的臺(tái)灣美食文化。</p><p><b>　　

56、B．消費(fèi)經(jīng)驗(yàn)</b></p><p>　　形成相關(guān)外界刺激的經(jīng)驗(yàn)值，消費(fèi)者的經(jīng)驗(yàn)動(dòng)機(jī)，預(yù)期的經(jīng)驗(yàn)等等。在最近幾年，一些學(xué)者認(rèn)為項(xiàng)目評(píng)估的經(jīng)驗(yàn)不僅僅是顧客的滿意度，它甚至也是一種復(fù)雜的過(guò)程，包含很多變量影響的經(jīng)驗(yàn)，發(fā)展的經(jīng)驗(yàn)將會(huì)繼續(xù)。Williams運(yùn)用在酒店行業(yè)發(fā)現(xiàn)創(chuàng)造性體驗(yàn)設(shè)計(jì)是酒店業(yè)能力不可缺少的核心Gentile, Spiller and Noci認(rèn)為客戶經(jīng)驗(yàn)包含6個(gè)因素：感覺(jué)機(jī)關(guān)，感情，認(rèn)知，

57、實(shí)踐，國(guó)家的生活，關(guān)系。</p><p>　　Schmitt揭示了消費(fèi)了三個(gè)過(guò)程，構(gòu)成的刺激，過(guò)程，結(jié)果。因此，提供為臺(tái)灣美食為主的餐廳，應(yīng)該強(qiáng)調(diào)其在餐廳整體服務(wù)滿意度為重點(diǎn)。它也是企業(yè)家在提供“服務(wù)過(guò)程”中重視給消費(fèi)者感受和體驗(yàn)。</p><p>　　基于上述討論，從消費(fèi)經(jīng)驗(yàn)心理學(xué)的角度，它可能導(dǎo)致消費(fèi)經(jīng)驗(yàn)是一種“類似舞臺(tái)過(guò)程”。畢竟，本研究進(jìn)行給消費(fèi)者角度的消費(fèi)經(jīng)驗(yàn)為臺(tái)灣美食經(jīng)驗(yàn)過(guò)程。

58、它分為三個(gè)階段：工藝經(jīng)驗(yàn)感知，后果的經(jīng)驗(yàn)和繼續(xù)反應(yīng)。</p><p>　　從消費(fèi)面經(jīng)驗(yàn)在臺(tái)灣美食文化討論中，主要點(diǎn)是怎樣把譬如認(rèn)知、情感、社會(huì)關(guān)系和行為反應(yīng)到消耗工藝的基本要素體驗(yàn)，指出了哪一種是可以讓消費(fèi)者感覺(jué)的關(guān)鍵，消費(fèi)經(jīng)驗(yàn)在臺(tái)灣美食文化可促進(jìn)餐飲業(yè)或其相關(guān)專業(yè)的服務(wù)質(zhì)量，消費(fèi)者滿意的程度，忠誠(chéng)的顧客。這些用這樣的消費(fèi)體驗(yàn)的研究的分?jǐn)?shù)為主要原因本。</p><p>　　三．研究方法和數(shù)

59、據(jù)收集</p><p>　　大多數(shù)的研究飲食文化用定性研究方法為主。因此，本研究運(yùn)用定性分析，探討了對(duì)消費(fèi)者的消費(fèi)經(jīng)驗(yàn)臺(tái)灣美食文化和發(fā)展的一個(gè)為臺(tái)灣美食文化餐飲業(yè)體驗(yàn)消費(fèi)概念模型。</p><p>　　本研究利用ATLAS.ti軟件來(lái)分析數(shù)據(jù)。對(duì)記錄數(shù)據(jù)前被轉(zhuǎn)錄進(jìn)行分析階段。他們發(fā)展一種基于以上文學(xué)評(píng)論研究人員組織概念內(nèi)涵和使用編碼的主題。</p><p><

60、b>　　四．結(jié)果</b></p><p>　　下面的章節(jié)為采訪消費(fèi)者的結(jié)果</p><p><b>　　A．人口統(tǒng)計(jì)資料</b></p><p>　　采訪的日程安排是2010年一月14到26日。采訪者總?cè)藬?shù)為從北方中部和南部地區(qū)來(lái)的18人。在這里有11個(gè)男性和7個(gè)女性。上一年月平均工資為新臺(tái)幣元26,300。周圍的受訪者中有6

61、6.67%在服務(wù)行業(yè)工作。</p><p>　　B．餐飲業(yè)中的臺(tái)灣美食文化。</p><p>　　如附表1顯示，在18名被訪者中，66.67%認(rèn)為夜市文化和飲食文化在代表著臺(tái)灣美食文化。一半的受訪者認(rèn)為這是快餐文化。</p><p>　　C．在餐飲業(yè)臺(tái)灣美食文化消費(fèi)過(guò)程的經(jīng)驗(yàn)</p><p>　　表2總結(jié)了受訪者在消費(fèi)過(guò)程的臺(tái)灣人美食文化經(jīng)驗(yàn)

62、，包括意義上，感覺(jué)、思考、行為等等相關(guān)經(jīng)驗(yàn)。</p><p>　　表2 在消費(fèi)過(guò)程中體驗(yàn)臺(tái)灣美食文化</p><p><b>　　五．討論和結(jié)論</b></p><p>　　本研究建立了創(chuàng)新學(xué)術(shù)理論概念的建設(shè)，在臺(tái)灣餐飲業(yè)精美的食物文化和體驗(yàn)消費(fèi)的統(tǒng)一。這研究也正試圖穿越不相同科目的球體的飲食文化、消費(fèi)者行為和體驗(yàn)營(yíng)銷的綜合體。在臺(tái)灣的餐廳工業(yè)