國際飯店集團跨國經營模式研究——以雅高集團和卡爾森集團為例.pdf

1、北京第二外國語學院碩士學位論文國際飯店集團跨國經營模式研究——以雅高集團和卡爾森集團為例姓名：孫健申請學位級別：碩士專業(yè)：旅游管理指導教師：杜江20070514ABSTRACTThehotelindustryisoneofthemostmodernizedandinternationalindustriesinChinaFromthebeginning，itusedthegrowthmodelsandadvancedexperience

2、offoreignhotelenterprisesmanagementforreferenceThisbrou【ghtthebackwardadvanUgeforthedevelopmentofChina’shotelindustryAlongwiththedeepeningofitsopendoorpolicyandsustainedgrowthofeconomyChina’spositionisestablishedastouris

3、mglantinAsiaandPacificareaChina’sinternationaltourismiskeepingonafavorabledevelopingtendencywhichprovidesafavorableenvironmentforChinesehotelindustryUnderthissituationthattransnationaloperationforhotelisemerginginChina，a

4、ndscholarsareconductingrelativestudiesOnthebasisofsummarizingandgeneralizingtheexistingtheoriesontransnationaloperationpatternsofmultinationalcorporations，thestudyselectstworepresentativeinternationalfamoushotelgroupsAcc

5、orinEuropeandCarlsoninAmericaassubjectinvestigated，andanalysestheirtransnationaloperationpatternsThestudyintendstoenochandconsummatethetransnationaloperationpatternstheoryofhotel，atthesametimeintegratesitstheoriesandprac

6、ticesThestudyisbasedonrelativetheoriesoftransnationaloperation，makesuseofmanymethods，suchasdemonstrationandspecsanalysis，historyreviewandcompareanalysis，theoryandpolicystudyandsoonFollowinganalyzingAccorandCarlson’strans

7、nationaloperationpractices，thestudyarrivesattherevelationsofhotels’transnationaloperationThen，combiningwiththeanal37sisandopinionsaboutthecurrentsituationofChinesehotels’transnationaIoperation，thestudypointsouttheproblem