裕欣公司發(fā)展戰(zhàn)略研究——基于競爭與成長的視角.pdf

1、大連理工大學碩士學位論文裕欣公司發(fā)展戰(zhàn)略研究——基于競爭與成長的視角姓名：李玉新申請學位級別：碩士專業(yè)：高級管理人員工商管理指導教師：胡祥培20070527裕欣公司發(fā)展戰(zhàn)略研究——基于競爭與成長的視角ResearchontheDevelopmentStrategyofYuXinCoLTD———btheEyeofCompetitionandGrowthAbstractYuXinCoLTDisa耐vatemanufactureenterpr

2、isewhichmajorsinthepartsandaccessoriesofconstructionmachincrysuch笛b11lldozerandmechanicaldiggerThecompanyfacestoughcompetitioninrecentyearslikemostofthecompaniesinthisindustryAchallengeinfrontofthecompany’smRllagcristOch

3、ooseandpracticeastrategytoincreasethecompany’Ss廿engminordertowininthemarketcompetifiomThispaperanalyzesthecompetitionstructureofconslrucfionmachineryindustryandresourcecondifionofYuXinCompanyBasedonaboveanalysis，thepaper

4、establishesthethreadoffuturedevelopmentandcompetitionstrategywhichisheIpfultOgivereferencetOothermanufacturecompaniesinconstrdctionmachineryindustryThepaperanalyzestheau刪tsim疵ionandfuturetendencyofconslructionmachineryin

5、dustryhomeandabroadatfirstThepaperthenanalyzesthecompetitionsm_lctureofcoonmachineryindustryundertheguidanceofcompetitionforcestheoryThepaperalsoanalyzess訂angths，weaknes辯s，opportuultiesandthreatsofthecompanyBasedonAbovea

6、nalysisthepaperputforwardthatthecompetitivestrategyofthecompanyshoIIldIncateatlowprices，highquaJityreinforcingmanagementlevelaccumulatingskillsandkeepingatightrelationwithclientsThefuturecompetitivestrategyofthecompanysh

7、ouldbaseonlowcostscompetitivestrategy，qualitycompetitivestrategyandcooperationcompetitivestrategyThepracticeofcompetitivestrategyneedsorganizationalcOor；din砸ionandtheen丘坨employee’SsupportIntermofYuXinCompanythesupportmea

8、吼峭ofthepY砌Icoofcompetitivestrategyincludestheadjustmentoforganizationstructure，thereinforcementofmanuYzctureandhumanIeSouivemanagementlevelandthecultivationofcorporatecultureKeyWords：Comt加cfionMachinery；Par／3andAcc瞄Iorie