上海女性休閑消費行為初探.pdf

1、復旦大學碩士學位論文上海女性休閑消費行為初探姓名：吳超申請學位級別：碩士專業(yè)：旅游管理指導教師：陳宗海20030513AbstractAlongwiththedevelopmentofeconomyurbanresidentsnotonlyenjoytheproductionofindustrialcivilizationbutalsofeelthespeedingupofworkingstepsandtheincreaseofsoci

2、alpressSothede蚴ndsofleisureforrecreationentertainmentandselfrealizationhavebeenexpandingandtheleisureindustryisalsoplayinganinerexRinglyimportantroleineconomyInthepastChineseattachedlittleimportancetoleisurewhichledtothe

3、studiesofleisurelaggedbehindInrecentyearswiththedevelopmentofleisureeconomyandthenewlifepatternscholarsbegantopayattentiontoleisurescienceHoweverduetothelatebesimn呂therearefewstudiesonthetopicofleisureandthesystemofleisu

4、resciencehasnotbeenformedMorebasicstudiesshouldbecarriedoutUrbanresidentsarethemainconsumersofleisuremarketsConsumingconsciousnessbehaviorsandlevelmayinfluencethedevelopmentofleisuretoacertainextentFocusing011lei黜consumi

5、ngbehaviorofShanghaiwomenthepapel“makesadetailedanalysisoftheirleisurepurposeanda坩mdelei飄鵬consuminglocationslei嗣l他consumingstylesexpenditureetcTheobjectiveistohelpleisureconsume口tstoupgradetheirleisurequarrytohelpthegove

6、rnmenttogiveouteffectivepoliciesandtohelpthecorporatiousto唧bcompetitiveleistueproductsTheresearchshowsthatdifferentwomenpresemdifferentconsumingstylesonleifibreduetoageeducationoccupationincomeclassandsooilAmongthemstruc

7、turalcons廿aimsarethemostimpottam缸torsthatconstraintheleifibrepartlcipalionWoman’seo瑚：eptonleisureconsumptionisaisoafactortothefm丘llmentofselfdevelopmentlei瓣activitiesThereforethegovernmemshouldcarryonlei乳lreeducationtohe

8、lpShanghaiwomezltobuildup∞n℃ctandhealthyvaluesonleisureandaddinvestmentonpublicleisure自ciliIi鶴to蹦tis句theleisuredemands弧埒corporationsshoulddevelopdiverseproductsm址emarketingsDategiesfornewproductsandprovidehighqualityserv