關(guān)于中國鐵通服務(wù)營銷戰(zhàn)略的研究.pdf

1、北京郵電大學(xué)碩士學(xué)位論文關(guān)于中國鐵通服務(wù)營銷戰(zhàn)略的研究姓名：李志容申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：王頌20060528ABSTRACTIncreasingcompetitioninthedomestictelecommunicationsmarket，anenterprise’ScorecompetitivenessreflectedintheproductsandmarketingmodelsFromanprivatenet

2、workoperatorsintoabasedtelecommunicationsoperator，chinatietongsinceitsinceptionattachesgreatimportancetoserviceinnovation，butwithalotofnewproblemshavearisen，suchashowcustomersinformedofnewbusinessandhowtoensureclientsari

3、sfaetionTllroughanalysingthedomestictelecommunicationsindustryto也eserviceandcustomermarketingenvironmentintegrationchinatietongcompaniespositioningconstantadiustment，thearticlepresentsclearly廿1atcustomersarethetoppriorit

4、yforenterprisedevelopment，1aanchservicesmarketingstrategies，create”professionalquality，excellentservice”purposes，andthroughconcreteexamples，thearticlepresentservicesmarketingstrategiesoffocusingonthecustomer，bringinginto